Conversion Conference San Francisco 2014 Speakers

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Keynote Speakers
Tim AshCEO, SiteTuners
Author, "Landing Page Optimization"

Tim Ash

Tim Ash

CEO, SiteTuners

Chair, Conversion Conference

Tim Ash is the author of the bestselling book *Landing Page Optimization*, and CEO of SiteTuners , a conversion rate optimization firm that helps companies make their websites and online marketing programs more effective.

Over the past 17 years, Tim has helped a number of major US and international brands to improve the outcomes of their web-based initiatives. Companies like Sears, Google, Expedia, eHarmony, Facebook, American Express, Canon, Nestle, Symantec, Intuit, Autodesk, Yahoo! and many others have benefitted from Tim's deep understanding and innovative perspective.

Tim is a highly-regarded speaker at industry conferences worldwide. He is the founder and chairperson of Conversion Conference and a frequent contributor to print and online publications. Since 1995, he has authored more than 100 published articles. He earned a dual-major Bachelor of Science degree "with highest distinction" in Computer Engineering and Cognitive Science and a Master's degree in Computer Science from UC San Diego.

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Bryan EisenbergNew York Times Bestselling Author Bart SchutzChief Persuasion Officer
Online Dialogue

Bart Schutz

Bart Schutz

Chief Persuasion Officer

Online Dialogue

in/bartschutz
@BartS
OnlineDialogue.com

Coming from a family of psychologists, Bart Schutz became a... psychologist. So did his wife. After 2500+ usability tests he found out that A/B-testing is the holy grail of dialogue optimization. That one can test with a live audience what psychology professors tested in a lab. He has over 100 persuasion techniques in his wheel of persuasion, which made him the Chief Persuasion Officer at award winning Online Dialogue.

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Tim Ash Bryan Eisenberg Bart Schutz
 
Brooks Bell Brooks BellCEO Brooks Bell

Brooks Bell

Brooks Bell

CEO

Brooks Bell

in/brooksbellinteractive
@brooksbell

Brooks is a serial entrepreneur and a true maverick. With no training, she co-founded a web development company while she was still in college at age 20. Within a year of starting the company, she landed AOL as a client and led the design of several high-profile projects, including the redesign of AOL's main web registration process.

In late 2003, she leveraged her AOL experience and founded an independent conversion optimization firm called Brooks Bell. Her firm focuses exclusively on bringing the scientific disciplines of testing and optimization to the traditionally very subjective field of marketing. Using analytics and the quantitative principles of testing, Brooks Bell has improved conversion rates for brands such as Adobe, Wall Street Journal, AARP, Chase, and Time Warner Cable.

Today, Brooks Bell employs a team of 22 testing experts and is based in Raleigh, NC. Brooks has a BA in Psychology from Duke University. In addition to her work with Brooks Bell, Brooks volunteers her time to support young entrepreneurs and women in business. She speaks regularly on the topics of entrepreneurship, analytics and marketing, serves as a judge and mentor for Duke University's entrepreneurship programs, and is the 2011-2012 President of the Raleigh-Durham Chapter of EO (Entrepreneurs' Organization). She is also the Founder and Chair of the annual Click Summit.

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Hunter Boyle Hunter BoyleSenior Business Development Manager AWeber

Hunter Boyle

Hunter Boyle

Senior Business Development Manager

AWeber

in/hunterboyle
@hunterboyle

Hunter Boyle leads business development for email marketing powerhouse AWeber. A seasoned speaker, content marketer, and recovering introvert, Hunterbs been helping organizations optimize their digital initiatives since the dot-com days. The former editor of Marketing Experiments Journal and Internet Marketing Report, outside the office, hebs also an avid traveler, photographer, volunteer and craft beer lover.

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Charlie Claxton Charlie ClaxtonChief Creative Strategist UpTop

Charlie Claxton

Charlie Claxton

Chief Creative Strategist

UpTop

in/charlieclaxton
@CharlieClaxton
UpTop

As the leader of UpTops' creative strategy, Charlie's ability to define, design and deliver stellar interactive experiences for end-user consumer products and corporate audiences has brought him opportunities to lead successful design efforts for companies such as Expedia, Amazon, Boeing, T-Mobile and Microsoft.

The Puget Sound Business Journal honored Charlie as one of Seattle's 2012 "40 Under 40," recognizing individuals "under the age of 40 who [are] center stage in our business community, working hard to drive the economy and demonstrating dynamic leadership." Charlie has a master's degree in technical communication from the University of Washington School of Engineering and a bachelor's degree from the University of Missouri-Columbia School of Journalism. Charlie is also an instructor in the Master's program for the University of Washington's Human Centered Design and Engineering program and an advisor in the funded software security firm SourceClear.

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Ryan Dahlstrom Ryan DahlstromStaff Manager, Interactive Windstream Communications

Ryan Dahlstrom

Ryan Dahlstrom

Staff Manager, Interactive

Windstream Communications

in/ryandahlstrom
@rdahlstrom99

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marydalarti Mary D'Alatri-WardVP of Accounts Ion Interactive

Mary D'Alatri-Ward

Mary D'Alatri-Ward

VP of Accounts

Ion Interactive

in/marydalatri
@ioninteractive

Mary is the VP of accounts at ion interactive, leading their client services and production teams. Mary brings a strong understanding of the online space and the opportunities it brings to marketers. Prior to joining the ion team, Mary served as the Director of Client Services and Development for an online marketing agency focusing on search engine optimization and paid search. This has given her extensive knowledge of the entire online buying cycle and how to create a high-impact integrated marketing plan.

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Kevin Eichelberger Kevin EichelbergerCEO Blue Acorn

Kevin Eichelberger

Kevin Eichelberger

CEO

Blue Acorn

in/atleich
@kpe

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Danny Gonzalez Danny GonzalezConversion Rate Optimization Advisor ConversionIQ

Danny Gonzalez

Danny Gonzalez

Conversion Rate Optimization Advisor

ConversionIQ

in/hidanielg
@HiDanielG

Danny has helped Silicon Valley startups increase conversions, and speed up user acquisition. He's a lean startup practitioner and applies this methodology in his approach to conversion rate optimization. He loves the bah-hab moments when he gets insights that reveal the reasons why people buy.

Danny has worked with high-growth startups like Crazy Egg, KISSmetrics, Warby Parker, Zaarly, Julep, and Cafe Press. Additionally, he's advised experts like Neil Patel, Ramit Sethi (Iwillteachyoutoberich.com), and Timothy Sykes (Penny Stock Trading Coach).

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Bryan Gumm Bryan GummManager, Experimentation Platform NetFlix

Bryan Gumm

Bryan Gumm

Manager, Experimentation Platform

NetFlix

in/bryangumm
@Bgummball
Netflix.com

Bryan Gumm is Manager of Experimentation Platform at Netflix, a company well-known for having a data-driven culture and being a pioneer in the A/B testing space. Bryan holds a Master's Degree in Statistics from Baylor University and has 9 years of experience in Analytics and Product Management.

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Joel Harvey Joel HarveyManaging PartnerConversion Sciences

Joel Harvey

Joel Harvey

Managing Partner

Conversion Sciences

in/joeljharvey

Joel Harvey is a seasoned digital marketing executive and entrepreneur with a ten-year background in executing complex optimization engagements. As Managing Partner at Conversion Sciences, he has designed and run hundreds of tests -- making him an experienced resource for optimization strategies. Joel has the rare ability to view everything through the lens of data and fact, without losing the ever important sixth sense one needs to consistently drive results. He asks why a lot, challenges assumptions, laughs loud and constantly reaches for the next level of results.

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Josh Krafchin Josh KrafchinFounder Clever Zebo

Josh Krafchin

Josh Krafchin

Founder

Clever Zebo

in/joshuakrafchin
@joshuakrafchin
Cleverzebo.com

Josh is a web marketing samurai. Combining online marketing savvy,revenue generation acumen, and an unruly haircut, he has spent the past seven years helping companies of all sizes dramatically grow their businesses online. Some of the bigger brands he's built online strategies for include Sandals Resorts, Amazon, Register.com, Aeropostale, The Body Shop, Quicken Loans, and Rocket Lawyer, but he's most proud of the businesses you may not yet have heard of but soon will.

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Arnie Kuenn Arnie KuennPresident Vertical Measures

Arnie Kuenn

Arnie Kuenn

President

Vertical Measures

in/arniekuenn
@ArnieK

Arnie Kuenn is the president of Vertical Measures, a search, social & content marketing company helping their clients get more traffic, more leads, and more business. Arnie has held executive positions in the world of new technologies and marketing for more than 20 years. He is a frequent speaker and author of Accelerate! Moving Your Business Forward Through the Convergence of Search, Social & Content Marketing available on Amazon.

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Brian Lewis Brian LewisDirector of OptimizationSiteTuners

Brian Lewis

Brian Lewis

Director of Optimization

SiteTuners

in/brianmlewis
@ImAnonymous
SiteTuners

Brian is Director of Optimization at SiteTuners, a firm that improves website conversion rate via conversion-focused redesign blueprints, landing page testing, and training of internal optimization teams. Brian's 20 years of hands-on and strategic online marketing experience spans a diverse range of industries and has made him a popular expert speaker at industry conferences such as Search Marketing Expo, PPC Summit, Conversion Conference, Online Marketing Summit, and others. Brian earned a B.A. in Economics from the University of California, San Diego and an M.B.A. from the W.P. Carey School of Business at Arizona State University, graduating both schools with honors.

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Jaan-Matti Lillevälja  Jaan-Matti Lillevälja E-commerce Analyst Markitekt

Jaan-Matti Lillevälja

Jaan-Matti Lillevälja

E-commerce Analyst

Markitekt

in/jaanmatti
@JaanMatti

Jaan Matti Lillevälja is an ecommerce analyst from ConversionXL/Markitekt. He is experienced in conducting customer surveys, user testing, heatmapping, quantitative analysis, retention and UX design. Jaan has been involved in ecommerce redesign projects across three continents (Europe, North America and Australia) and is a regular contributor to the conversionxl blog.

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Kevin Lindsay Kevin LindsayDirector, Conversion Product Marketing Adobe

Kevin Lindsay

Kevin Lindsay

Director, Conversion Product Marketing

Adobe

in/kevinlindsay
@kevlindsay

Kevin Lindsay is responsible for conversion optimization go-to-market strategies and thought leadership within Adobebs Digital Marketing Business Unit. In his current role, Kevin leads marketing efforts around solutions that help businesses optimize digital experiences for maximum customer engagement and conversion. Previously at Mercado, an eCommerce search & merchandising provider, Kevin oversaw product and strategic marketing and was a regular contributor to industry publications and blogs.

In prior roles, Kevin ran his own marketing consultancy, led marketing for a mobile startup and managed product marketing at Verity for several years b where he had the opportunity to contribute to the development of search and navigation solutions for some of the pioneer commerce sites in the U.S. and Europe. Kevin speaks frequently at industry events on topics such as conversion strategies, customer experience and personalization.

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Lance Loveday Lance Loveday CEO Closed Loop

Lance Loveday

Lance Loveday

CEO

Closed Loop

in/lanceloveday
@loveday
Closedloop.com

As Closed Loop CEO and founder, Lance helps organizations leverage user experience to maximize strategic advantage-especially finding the little UX details with the biggest impact. His work is guided by a few simple beliefs: Good user experience is good business. There's always room for improvement. And companies that value design, UX, and the human element will outperform those that live and die only by the numbers. With Sandra Niehaus, Lance cowrote the breakout business strategy book "Web Design for ROI". His educational background includes an exploratory tour of law school, preceded by a BS in Managerial Economics from UC Davis.

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Michael Mace Michael MaceMobile Strategist UserTesting.com

Michael Mace

Michael Mace

Mobile Strategist

UserTesting.com

in/mikemace
@michaelmace

Michael Mace is Mobile Strategist at UserTesting.com. A longtime veteran of Silicon Valley, he co-founded two software startups, worked as an executive at Apple and Palm, and consulted on strategy and product planning to many of the tech industrybs leading firms. Hebs a well-known tech industry speaker, with keynotes at the Apple Worldwide Developer Conference, speeches at conferences including CES and CTIA, and appearances on CNN, BBC, and Bloomberg TV.

Michael previously served as vice president of product planning and chief competitive officer at Palm, where he worked closely with app developers, network operators, and mobile phone manufacturers to plan for the future of mobile data. At Apple he held a variety of leadership positions, including director of Mac platform marketing, director of marketing for the Home and Education Division, and director of worldwide Customer & Competitive Analysis. He is the author of Map the Future, a book on planning strategy in fast-changing markets.

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Larry Marine Larry MarineUser Experience ArchitectIntiutive Design

Larry Marine

Larry Marine

User Experience Architect

Intuitive Design

in/larrymarine/
@uxstrategy

Larry Marine is one of the fortunate few to earn a degree in User Experience from the master, Dr. Don Norman. Larry has been a UX expert for over 20 years and has created some of the most successful designs in various domains including e-commerce, medical, enterprise, and consumer products. His impressive client list includes top companies such as FedEx, American Airlines, Novartis, Proflowers, Pyxis, Vanguard Mutual Funds, Roche, and many more. His depth and breadth of experience and knowledge puts him in that rare breed often referred to as a true expert.

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Charles Nicholls Charles NichollsFounder & Chief Strategy OfficerSeeWhy

Charles Nicholls

Charles Nicholls

Founder & Chief Strategy Officer

SeeWhy

in/charlesmnicholls
@webconversion
SeeWhy

Charles Nicholls is a leading industry expert on ecommerce, web analytics, social media marketing, and online buyer behavior. He specializes in shopping cart abandonment and email remarketing, and serves as Chair of the Conversion Academy. He has authored two books: "Lessons Learned From The Top 10 Converting Websites" and "In Search of Insight."

Charles is a market analyst, blogger, commentator and regular contributor to ecommerce and analytics publications including ClickZ, Mashable, Practical eCommerce, CustomerThink and BusinessWeek. He is also founder and Chief Strategy Officer at shopping cart recovery company SeeWhy.

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Neil Patel Neil PatelCo-founderCrazy Egg and KISSmetrics

Neil Patel

Neil Patel

Co-founder

Crazy Egg and KISSmetrics

in/neilkpatel
@neilpatel

Neil Patel is the co-founder of 2 Internet companies: Crazy Egg and KISSmetrics. Through his entrepreneurial career he has helped large corporations such as Amazon, AOL, GM, HP and Viacom make more money from the web. By the age of 21 not only was he named one of the top influencers on the web according to the Wall Street Journal, but he was also named one of the top entrepreneurs in the nation by Entrepreneur Magazine. He has also been recognized as a top 100 entrepreneur under the age of 30 by President Obama. Neil has also received Congressional Recognition from the U.S. House of Representatives for his work in the nonprofit sector.

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Kes Sampanthar Kes SampantharResearch Director Cynergy, Cynergy The Experience Agency

Kesavan Sampanthar

Kes Sampanthar

Research Director Cynergy,

Cynergy The Experience Agency

in/kessampanthar/
@KesSampanthar
Cynergy The Experience Agency

Kes Sampanthar, Research Director at Cynergy, is a globally recognized thought leader at the intersection of human experience and technology. His experience spans two decades through the worlds of technology, design and innovation. He is an award winning innovator, technologist, and game designer. Recognized as a strategic thinker, Kes has been a consultant to some of the biggest names in the Fortune 500 -- Verizon, Viacom, GE, eBay. Over the last decade, his research into neuroscience, game design, behavioral economics and palaeoanthropology has resulted in a new approach to creating engaging experiences - Motivational Design. A sought-after speaker in technology, design, and behavioral change, Kes is renowned as one the top thought leaders in Gamification and an active member of TED, presenting his research at TED Active 2012.

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Pamela Pavliscak Pamela Pavliscak Co-Founder Change Sciences Group

Pamela Pavliscak

Pamela Pavliscak

Co-Founder

Change Sciences Group

in/pamelapavliscak
@paminthelab

Pamela is founder of Change Sciences, a user experience research and strategy firm for Fortune 500s, startups, and other smart companies. Over the past 15 years, she has logged thousands of hours in the field trying to better understand how people use technology, and has run hundreds of UX studies on almost every type of site you could imagine.

In 2012, Pamela began a spin-off startup, developing a service to collect competitive user experience data with a layer of intelligence baked into the system. Today Change Sciences collects competitive UX data for e-commerce, financial services, travel, entertainment, publishing, and other industries and works with all the big brands you would recognize.

Though Pamela runs a UX company, she works more often with CX, competitive intelligence, global marketing, and business strategy. Pamela splits her time between NYC and the Hudson Valley, NY. She speaks about data of all shapes and sizes and user experience research and strategy. She also volunteers her time to support STEM in schools and women entrepreneurs.

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Dave Rogers Dave RogersPrincipal ConvertClick

Dave Rogers

Dave Rogers

Principal

ConvertClick

in/digitalanalytics
@DRAnalytics

David Rogers has been developing digital analytics and testing optimization capabilities for technology and start-up organizations for the past decade. With a focus on actively listening to consumer attitudes about their online experience, he leverages user pain points to drive better overall site design. David founded the Digital Analytics Book Club, co-chaired the Digital Analytics Association's inaugural San Francisco symposium and consults on best practices around optimization process and governance.

Prior to building best-in-class analytic programs, he managed academic research laboratories and taught research methodology and design of experiments at the university level. He holds both an MA in Psychological Research & Statistics, as well as an MBA.

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Angie Schottmuller Angie SchottmullerDirector of Strategic Planning & OptimizationThree Deep Marketing

Angie Schottmuller

Angie Schottmuller

Director of Strategic Planning & Optimization

Three Deep Marketing

in/angieschottmuller
@aschottmuller

Angie is an inbound marketing thought leader skilled at creating magnetic content optimized for search, social, conversion and mobile. She has over fourteen years' multichannel B2B and B2C experience in both agency and corporation settings leading marketing, IT, and cross-functional projects to successful fruition. She currently leads conversion optimization efforts at Unbounce.com, recently authored curriculum for The Art Institutes' online marketing major, and has spoken internationally at SES, SMX, and OMS conferences. Angie is best known for her expertise in mobile and emerging technologies across the convergence of search and social marketing and is an outspoken advocate for white hat SEO. Watch for her articles on leading blogs like Unbounce, Search Engine Watch, and ClickZ or connect with her on Twitter, @aschottmuller.

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Dan Siroker Dan Siroker CEO Optimizely

Dan Siroker

Dan Siroker

CEO

Optimizely

in/dsiroker
@dsiroker

Dan Siroker is the Co-Founder & CEO of Optimizely, a dramatically easier way to A/B test your website. The inspiration for Optimizely came from Danbs experience as the Director of Analytics for the Obama Presidential Campaign and Deputy New Media Director for the Presidential Transition. Before Optimizely, Dan co-founded an online math game for kids called CarrotSticks. He was formerly a Product Manager for Google Chrome and AdWords. Dan graduated with Honors from Stanford University with a B.S. in Computer Science.

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Ariel Weil Ariel WeilDirector of ProductsYottaa

Ariel Weil

Ariel Weil

Director of Products

Yottaa

Connect on LinkedIn
@aweil
Yottaa

Ari is an experienced product manager, marketer and technical evangelist who has worked for and with SaaS companies for over 14 years. Currently the Director of Products for Yottaa, Ari is responsible for the product direction, product marketing and community engagement for Yottaa's web and mobile performance optimization service.

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