Agenda at a Glance - March 17-19, 2014

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Day 1 : Monday, March 17 Read session descriptions

8:00 - 8:45 am

Registration and Networking Breakfast

8:45 - 9:00 am

Welcome Remarks

9:00 - 10:00 am

Keynote Presentation

The Conversion Maturity Model - A Roadmap to Profitability Tim Ash, SiteTuners

10:00-10:30 am

Morning Coffee Break in the Exhibit Hall

10:30 - 11:15 am

Track Sessions

Conversions Through Useful Content Marketing Arnie Kuenn, Vertical Measures

Multivariate Testing: The Scary "Advanced" Testing Tactic Dave Rogers, ConvertClick

Design Levers: Using Psychology to Incite Conversion Behaviors Larry Marine, Intiutive Design

11:25 am - 12:10 pm

Track Sessions

LPO 2.0 - User Experience Optimization Lance Loveday, ClosedLoop

Statistics 201: The Math Behind A/B Test Analysis Bryan Gumm, Netflix

High-speed Conversions: Identify and Fix 10 Problems in 10 Seconds Ariel Weil, Yottaa

12:10 - 1:30 pm

Lunch + Roundtable Discussions

1:30-2:15 pm

Track Sessions

Maximizing Conversion with Common User Scenarios Brian Lewis, SiteTuners

How to Run an Irrefutably Valid Test Danny Gonzalez, ConversionIQ

The Four Mobile & Responsive Traps Michael Mace, UserTesting.com

2:25 pm-3:10 pm

Track Sessions

Marketing Apps: The End of the Landing Page? Mary D'Alatri-Ward, ion interactive

Broken Promises: How to Avoid Launching Tests That Break Your Site Joel Harvey, Conversion Sciences

The Transformation of Marketing Kevin Lindsay, Adobe

3:10 - 3:40 pm

Afternoon Break in the Exhibit Hall

3:40-4:25 pm

Track Sessions

15 Psychological Triggers to Convert Leads into Customers Neil Patel, Crazy Egg and KISSmetrics

Bridging the Gap: Incorporating Testing Throughout the Design Process Kevin Eichelberger, Blue Acorn

Responsive UX Techniques for Transactional Sites Jaan-Matti Lillevalja, Markitekt

4:35 - 4:45 pm

Lightning Round

Rapid-fire Insights on Tools & Technology Like speed dating, but for sponsors.

Optimizely, ion interactive, UseZoom, AdLift

4:45 - 5:45 pm

Keynote Presentation

How Amazon Uses Relentless Customer-Focused Optimization to Crush Competitors Bryan Eisenberg: New York Times Bestselling Author

5:30 - 7:00 pm

Cocktail Reception in the Exhibit Hall

Day 2 : Tuesday, March 18 Read session descriptions

8:00 - 8:45 am

Registration and Networking Breakfast

8:45 - 9:00 am

Morning Remarks

9:00 - 9:50 am

Keynote Presentation

The Wheel of Persuasion: 200 Techniques for Winning Customers Bart Schutz, Online Dialogue

9:50 - 10:00 am

Sponsored Session

Effective Methods of Driving Traffic via Content that Converts Prashant Puri, AdLift

10:00-10:30 am

Morning Coffee Break in the Exhibit Hall

10:30 - 11:15 am

Track Sessions

Everything I know about CRO I Learned from Raising Children Charles Claxton, UpTop

Visual Analytics: Using User Videos to Personalize your Data & Testing Program Josh Krafchin, Clever Zebo

CANCELLED: Temperaments and the 4 Key Factors of Highly Converting Web Copy Jeff Sexton, Wizard of Ads Group

11:25 am - 12:10 pm

Track Sessions

Remarketing Master Class Charles Nicholls, SeeWhy

5 Reasons to Say “No” to a Test Idea Brooks Bell, Brooks Bell

Conversion Tricks for Organic Search Traffic Angie Schottmuller, Three Deep Marketing

12:10 - 1:30 pm

Lunch + Roundtable Discussions

1:30-2:15 pm

Track Sessions

CANCELLED: Your Checklist for Increasing Facebook Traffic and Conversions Dennis Yu, BlitzMetrics

Segmentation Testing - Because One-Size Won't Fit All Ryan Dahlstrom, Windstream Communications

Competitive Data for Better Conversion Pamela Pavliscak, Change Sciences Group

2:25 pm-3:10 pm

Track Sessions

Conversion: The Ultimate Behavior Change Kes Sampanthar, Cynergy The Experience Agency

Optimizing Your Conversion Engine Dan Siroker, Optimizely

Optimizing Email: From Forms to Follow-Ups Hunter Boyle, AWeber

3:10 - 3:40 pm

Afternoon Break in the Exhibit Hall

3:40-4:25 pm

General Session

Afternoon at the Improv: Live Landing Page Reviews Tim Ash, SiteTuners

4:40 - 4:45 pm

Closing Wrap-Up

Optional Day 3 : Wednesday, March 19

8:30 am- 12:30 pm

Half Day Workshop

Introduction to Landing Page Optimization Tim Ash, SiteTuners

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Presented by:
Rising Media
SiteTuners Conversion Rate Optimization

 

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