Agenda - Conversion Conference West 2013


Day 1 – Monday April 15

8:00 - 8:45 am

Registration & Networking Breakfast

8:45 - 9:00 am

Welcome Remarks

Tim Ash, Conference Chair & CEO, SiteTuners

9:10 - 10:00 am

Morning Keynote
That's Irrational! Why Selling To The Logical Brain Won't Get Results

Tim Ash, Conference Chair & CEO, SiteTuners

10:00 - 10:30 am

Morning Coffee Break in the Exhibit Hall

 Breakout Sessions

Track 1

Track 2

Track 3

10:30-11:20 am

7 Ways to Flip Your Message for Higher Conversion Rates

Brian Massey, Conversion Sciences

Triggering the Sale: 5 Elements of High-Converting Product Pages

Phillip Klien, Predicta

Measuring Conversion When You Have No Cart

Allison Hartsoe, Ernst & Young
Jamie Zimmerman, Genentech

11:30 am - 12:15 pm

Blogversion: Converting Blog Readers into Customers

Neil Patel, KISSmetrics & Crazy Egg

The Design Psychology of Conversion

Charlie Claxton, Produxs

Streamlining Optimization: A Methodology for Pre-Testing Ideas

Joe Rawlinson, National Instruments

12:15-1:30 pm

Lunch + Roundtable Discussions

1:30-2:15 pm

Landing Experience Optimization: Get Eye-Popping Results from Your SEM

Lance Loveday, Closed Loop

Celebrating Failure: Why Most Tests Fail and Why That's Good

Nazli Yuzak, Dell; Eric Brandt, Technology Services Industry Association

Social Media, Meet Conversion: The Secrets to the Strategic Thinking & On the Ground Tactics Driving Social Success

Aaron Kahlow, Online Marketing Institute

2:30 - 3:15 pm

A Blue-Ribbon Recipe for Creating Content that Converts

Byron White, IdeaLaunch & WriterAccess

Step-by-Step: A Newcomer's Guide to CRO

Stephen Pavlovich, Conversion Factory

5 Facebook Landing Pages That Work

Dennis Yu, BlitzMetrics

3:15-3:45 pm

Afternoon Break in the Exhibit Hall

3:45-4:30 pm

On Target: Right Content, Right Person, Right Time… Right Now

Dan Siroker, Optimizely

B2B Web Design: Turn Your Site into a Conversion Machine

Graeme McLaughlin, Optamo

10 Creative Tactics for Converting Through Social

Lisa Kalner Williams, Sierra Tierra Marketing

4:45-5:30 pm

Afternoon Keynote: The Journey To Conversion

Charles Nicholls, Founder & Chief Strategy Officer, SeeWhy

5:30-7:00 pm

Cocktail Reception in the Exhibit Hall

8:30 - 10:30 pm

Hosted Party - Sponsored by Optimizely

661 Howard St, San Francisco

Day 2 – Tuesday, April 16

8:00 - 8:45 am

Registration & Networking Breakfast

8:45 - 9:00 am

Morning Remarks

Tim Ash, Conference Chair & CEO, SiteTuners

9:10 - 10:10 am

Morning Keynote: Why Mobile will Either Make or Break Your Business

Richard Banfield, CEO Fresh Tilled Soil

10:10 - 10:40 am

Morning Coffee Break in the Exhibit Hall

 Breakout Sessions

Track 1

Track 2

Track 3

10:40 - 11:30 am

Tablets & the Accelerating Pace of Behavior Change

John Whalen, Brilliant Experience

Four Steps to Personalizing Your B2B Website for Increased Lead Flow and Conversions

Greg Ott, DemandBase

Is it Really Better? Making Sense of Conflicting Test Results

Josh Krafchin, Clever Zebo

11:45 am - 12:30 pm

From the Ground Up: Developing a Conversion Optimization Strategy

Chris Goward, WiderFunnel

Optimizing Your On-Site Video: 5 Proven Testing Tips

John Cecil, Innovate Media

Boosting Conversion of Onsite Search with Natural Language

Jordi Torras, Inbenta

12:30 - 1:45 pm

Lunch + Roundtable Discussions

1:45 - 2:30 pm

Brainfluence Copywriting: Creating Persuasive Content

Roger Dooley, Author of "Brainfluence"

Slice and Dice Your PPC for Higher Conversions

Jeff Ferguson, Fang Digital Marketing

Measure and Optimize Your Social Media Efforts

Jim Sterne, author of "Social Media Metrics"

2:45 - 3:30 pm

A Persuasive Approach to Web Design

Peep Laja, ConversionXL

Feeding the Lion: Evaluating Lead Gen Strategies for Hungry Sales Teams

Jeanne Hopkins, SmartBear Software

Get More Bang for Your Paid Search Buck with Optimized Landing Experiences

Mary D'Alatri, ion interactive

3:30-4:00 pm

Afternoon Break in the Exhibit Hall

4:00 - 5:00 pm

Afternoon at the Improv: Live Landing Page Reviews

Tim Ash, Conference Chair & CEO, SiteTuners with Dan Siroker, Optimizely

5:00 - 5:15 pm

Closing Wrap-Up

Optional Day 3 – Wednesday, April 17, 2013
Extend Your Stay with an Optional Half-Day Workshop
Separate Registration Required- SOLD OUT!

9:00 am-1:00 pm book Landing Page Optimization Introduction - Hands On
Tim Ash, Conference Chair & CEO, SiteTuners
Presented by:
Rising Media
SiteTuners Conversion Rate Optimization


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