JUNE 17-19, 2014 / MCCORMICK CENTER SOUTH

Conference Speakers


Keynote Speakers


Tim Ash CEO, SiteTuners
Author, "Landing Page Optimization"

Tim Ash


Conversion Mythbusting - Debunking the Lies On The Way To Higher Profits

Tim Ash

Tim Ash

CEO, SiteTuners

Chair, Conversion Conference

Tim Ash is the author of the bestselling book *Landing Page Optimization*, and CEO of SiteTuners , a conversion rate optimization firm that helps companies make their websites and online marketing programs more effective.

Over the past 17 years, Tim has helped a number of major US and international brands to improve the outcomes of their web-based initiatives. Companies like Sears, Google, Expedia, eHarmony, Facebook, American Express, Canon, Nestle, Symantec, Intuit, Autodesk, Yahoo! and many others have benefitted from Tim's deep understanding and innovative perspective.

Tim is a highly-regarded speaker at industry conferences worldwide. He is the founder and chairperson of Conversion Conference and a frequent contributor to print and online publications. Since 1995, he has authored more than 100 published articles. He earned a dual-major Bachelor of Science degree "with highest distinction" in Computer Engineering and Cognitive Science and a Master's degree in Computer Science from UC San Diego.

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Charles Nicholls Founder and Chief Strategy Officer,SeeWhy

Charles Nicholls


Unlocking Mobile Conversions


Charles Nicholls

Charles Nicholls

Founder & Chief Strategy Officer

SeeWhy

in/charlesmnicholls
@webconversion
SeeWhy

Charles Nicholls is a leading industry expert on ecommerce, web analytics, social media marketing, and online buyer behavior. He specializes in shopping cart abandonment and email remarketing, and serves as Chair of the Conversion Academy. He has authored two books: "Lessons Learned From The Top 10 Converting Websites" and "In Search of Insight."

Charles is a market analyst, blogger, commentator and regular contributor to ecommerce and analytics publications including ClickZ, Mashable, Practical eCommerce, CustomerThink and BusinessWeek. He is also founder and Chief Strategy Officer at shopping cart recovery company SeeWhy.

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All Presenters


Hunter Boyle Hunter BoyleSenior Business Development Manager AWeber

Hunter Boyle

Hunter Boyle

Senior Business Development Manager

AWeber

in/hunterboyle
@hunterboyle

Hunter Boyle leads business development for email marketing powerhouse AWeber. A seasoned speaker, content marketer, and recovering introvert, Hunterb.s been helping organizations optimize their digital initiatives since the dot-com days. The former editor of Marketing Experiments Journal and Internet Marketing Report, outside the office, heb.s also an avid traveler, photographer, volunteer and craft beer lover.

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Casey Cheshire Casey CheshireChief Awesome Officer, Cheshire Impact

Casey Cheshire

Casey Cheshire

Chief Awesome Officer

Cheshire Impact

in/caseycheshire
@CaseyChesh

A salty, seasoned marketer from the battlefields of CTR and CPA, Casey Cheshire is the founder and Chief Awesome Officer of Cheshire Impact, the largest and most recommend Preferred Partner of marketing automation platform, Pardot. With an aptitude for building and managing effective teams, Casey has enjoyed repeated success leading, growing, and optimizing lead generation and e-commerce initiatives for highly visible online properties. Prior to founding Cheshire Impact, he served as VP of Marketing for Sesame Software, Director of Marketing for C2FO, a global collaborative exchange for working capital, and in numerous other marketing roles. He was a team member with the US Marine Corp, responsible for mission accomplishment, team safety and mentoring while the team was deployed to Iraq in 2006. Casey is an avid mountaineer, a skydiver, and a Tuangou evangelist.

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Charlie Claxton Charlie ClaxtonChief Creative Strategist UpTop

Charlie Claxton

Charlie Claxton

Chief Creative Strategist

UpTop

in/charlieclaxton
@CharlieClaxton
UpTop

As the leader of UpTops' creative strategy, Charlie's ability to define, design and deliver stellar interactive experiences for end-user consumer products and corporate audiences has brought him opportunities to lead successful design efforts for companies such as Expedia, Amazon, Boeing, T-Mobile and Microsoft.

The Puget Sound Business Journal honored Charlie as one of Seattle's 2012 "40 Under 40," recognizing individuals "under the age of 40 who [are] center stage in our business community, working hard to drive the economy and demonstrating dynamic leadership." Charlie has a master's degree in technical communication from the University of Washington School of Engineering and a bachelor's degree from the University of Missouri-Columbia School of Journalism. Charlie is also an instructor in the Master's program for the University of Washington's Human Centered Design and Engineering program and an advisor in the funded software security firm SourceClear.

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Andy Crestodina Andy CrestodinaCo-Founder, Strategic Director Orbit Media Studios

Andy Crestodina

Andy Crestodina

Co-Founder, Strategic Director

Orbit Media Studios

in/andycrestodina
@crestodina

As Strategic Director for Chicago-based Orbit Media, Andy has provided web strategy advice to more than 1000 businesses over the last 12 years. Andy loves to teach web marketing, both as a public speaker and on the Orbit blog. He has written more than 170 articles on content marketing topics including SEO, email marketing, social media, and analytics. He is the author of "Content Chemistry: The Illustrated Handbook for Content Marketing". Andy graduated from the University of Iowa with a degree in Asian Language and Literature and a certificate to teach Chinese.

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marydalatri Mary D'Alatri-WardVP of Accounts Ion Interactive

Mary D'Alatri-Ward

Mary D'Alatri-Ward

VP of Accounts

Ion Interactive

in/marydalatri
@ioninteractive

Mary is the VP of accounts at ion interactive, leading their client services and production teams. Mary brings a strong understanding of the online space and the opportunities it brings to marketers. Prior to joining the ion team, Mary served as the Director of Client Services and Development for an online marketing agency focusing on search engine optimization and paid search. This has given her extensive knowledge of the entire online buying cycle and how to create a high-impact integrated marketing plan.

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Sean Ellis Sean EllisCEO Qualaroo Founder GrowthHackers.com

Sean Ellis

Sean Ellis

CEO

Qualaroo

in/seanellis
@SeanEllis

Sean Ellis is the CEO and co-founder of Qualaroo, a startup focused on enabling marketers to get the most out of their websites. Prior to Qualaroo, Sean held marketing leadership roles with several breakout technology companies including Dropbox, LogMeIn, Uproar, Eventbrite and Lookout. At two of these companies, he ran marketing through NASDAQ IPO filings. Sean has spoken around the world on the topic of ?Growth Hacking,? a term he coined in 2010 that has captured the tech community?™s imagination. Sean is thrilled to now be able to develop marketing solutions that contribute to the success of marketers around the world. He holds a degree in International Relations from UC Davis.

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James Green James GreenCEO Magnetic

James Green

James Green

CEO

Magnetic

in/jamesangreen
@JamesANGreen

James Green began his career in the entertainment industry, first at The Walt Disney Company and later at Pixar Animation Studios where he worked for Steve Jobs as the VP of marketing and new business development. In 1998, James became a founding partner and CEO of Sabela Media, an ad serving company that sold for $70 million after only 18 months. Since then he has served as CEO of GiantBear, PVI, and Giant Realm, all of which he grew and successfully sold.

From 2009 until joining Magnetic, Mr. Green fulfilled his lifelong dream of traveling around the world on his sailboat with his wife and two children. He documented the trip at www.SailingOndine.com.

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Gitali Halder Gitali HalderAnalytics ManagerHewlett-Packard

Gitali Halder

Gitali Halder

Analytics Manager

Hewlett-Packard

in/gitali-halder

Gitali Halder is currently Manager - Analytics at Hewlett-Packard. She has 5 yrs of Analytics experience including Banking, Credit Cards and IT domain. She worked extensively in Data Mining, Predictive Modeling and Strategy Building. She is currently leading the HR Analytics Team in Global Analytics, HP. Prior to joining HP, she worked with JP Morgan Chase. She has a Master in Economics from Delhi School of Economics.

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Joel Harvey Joel HarveyManaging PartnerConversion Sciences

Joel Harvey

Joel Harvey

Managing Partner

Conversion Sciences

in/joeljharvey

Joel Harvey is a seasoned digital marketing executive and entrepreneur with a ten-year background in executing complex optimization engagements. As Managing Partner at Conversion Sciences, he has designed and run hundreds of tests -- making him an experienced resource for optimization strategies. Joel has the rare ability to view everything through the lens of data and fact, without losing the ever important sixth sense one needs to consistently drive results. He asks why a lot, challenges assumptions, laughs loud and constantly reaches for the next level of results.

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Arnie Kuenn Arnie KuennPresident Vertical Measures

Arnie Kuenn

Arnie Kuenn

President

Vertical Measures

in/arniekuenn
@ArnieK

Arnie Kuenn is the president of Vertical Measures, a search, social & content marketing company helping their clients get more traffic, more leads, and more business. Arnie has held executive positions in the world of new technologies and marketing for more than 20 years. He is a frequent speaker and author of Accelerate! Moving Your Business Forward Through the Convergence of Search, Social & Content Marketing available on Amazon.

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Brian Lewis Brian LewisDirector of OptimizationSiteTuners

Brian Lewis

Brian Lewis

Director of Optimization

SiteTuners

in/brianmlewis
@ImAnonymous
SiteTuners

Brian is Director of Optimization at SiteTuners, a firm that improves website conversion rate via conversion-focused redesign blueprints, landing page testing, and training of internal optimization teams. Brian's 20 years of hands-on and strategic online marketing experience spans a diverse range of industries and has made him a popular expert speaker at industry conferences such as Search Marketing Expo, PPC Summit, Conversion Conference, Online Marketing Summit, and others. Brian earned a B.A. in Economics from the University of California, San Diego and an M.B.A. from the W.P. Carey School of Business at Arizona State University, graduating both schools with honors.

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Dan McGaw Dan McGawDirector of Marketing, KISSmetrics

Dan McGaw

Dan McGaw

Director of Marketing

KISSmetrics

in/danielmcgaw
@danielmcgaw

Dan McGaw is the Vice President of Marketing at KISSmetrics, a web and mobile analytics platform that helps businesses understand their customers. He is also the Founder of Fuelzee, a free mobile app that is like Foursqaure for gas stations. Prior to KISSmetrics, McGaw was the Vice President of Growth at CodeSchool.com, and helped the company reach over a half million new students in 16 months. Other than enjoying his career, he spends his spare time doing errands, laundry, and creating business ideas alongside his 2 sons and wife.

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Soo Jin Oh Soo Jin OhVice President of Data Business & Ad Operations, Strategic Director Magnetic

Soo Jin Oh

Soo Jin Oh

Vice President of Data Business & Ad Operations

Magnetic

in/soojinoh

Soo Jin Oh leads Magnetic?s data business and ad operations departments, where she is responsible for post-sales activities including everything from campaign delivery and performance. With deep roots in online advertising spanning across large advertising networks to Google, Soo Jin brings expertise in the areas of search marketing, media optimization, ad technologies, and campaign analysis.

Prior to Magnetic, Soo Jin served as Vice President of Ad Operations at IDGTechnetwork where she built and managed operation teams for all business units including display, video, private exchange, data, and mobile. Before that, Soo Jin spent time at DogtimeMedia, the largest pet vertical ad network and Google, which kick started her career in digital advertising.

Soo Jin received her Bachelor of Arts from the University of California Berkeley.

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Anita Perez Anita PerezCo-founder and VP Operations TopSpot Internet Marketing

Anita Perez

Anita Perez

Co-founder and VP Operations

TopSpot Internet Marketing

in/anitaperez1
@arpvaldez

Anita Perez is the Co-Founder & Vice President of Operations for TopSpot Internet Marketing Solutions in Houston, TX. Anita has specialized in working with manufacturers in all areas of search engine marketing, website architecture, usability, and was one of the first 100 to become a Google Adwords Professional when this designation was created in 2004. Anita setup her first PPC program in September 2003 and now oversees a team of 670 specializing in directing successful interactive marketing programs for businesses of all sizes. Anita?™s passion is to take a deep dive into the analytics of a client?™s website and truly understand user behavior to guide TopSpot and client?™s through strategy, product and site enhancements. Anita graduated from the University of Houston and has a BA in Communications. She sits on the board of the Houston Interactive Marketing Association.

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Kyle Rush Kyle RushHead of Optimization Optimizely

Kyle Rush

Kyle Rush

Head of Optimization

Optimizely

Connect on LinkedIn
@kylerush

Kyle Rush is the Head of Optimization at Optimizely. He frequently speaks on topics related to web technology and conversion rate optimization. His work has been showcased at Velocity Conference, MozCon, and in A/B Testing: The Most Powerful Way to Turn Clicks Into Customers. Prior to joining Optimizely, Kyle was the Director of Technology at the New Yorker, and was responsible for the introduction of a site redesign and incorporation of a metered paywall. Previously, he served as the Deputy Director of Frontend Web Development at Obama for America 2012, where he managed the technical and product aspects of online fundraising totaling $690 million in 20 months.

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Angie Schottmuller Angie SchottmullerDirector of Strategic Planning & OptimizationThree Deep Marketing

Angie Schottmuller

Angie Schottmuller

Director of Strategic Planning & Optimization

Three Deep Marketing

in/angieschottmuller
@aschottmuller

Angie is an inbound marketing thought leader skilled at creating magnetic content optimized for search, social, conversion and mobile. She has over fourteen years' multichannel B2B and B2C experience in both agency and corporation settings leading marketing, IT, and cross-functional projects to successful fruition. She currently leads conversion optimization efforts at Unbounce.com, recently authored curriculum for The Art Institutes' online marketing major, and has spoken internationally at SES, SMX, and OMS conferences. Angie is best known for her expertise in mobile and emerging technologies across the convergence of search and social marketing and is an outspoken advocate for white hat SEO. Watch for her articles on leading blogs like Unbounce, Search Engine Watch, and ClickZ or connect with her on Twitter, @aschottmuller.

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Yulia Smirnova Yulia SmirnovaCEO and Founder CommerceBrain

Yulia Smirnova

Yulia Smirnova

CEO and Founder

CommerceBrain

in/ysmirnova
@commercebrain

Yulia V. Smirnova is an ecommerce industry thought leader, speaker, and blogger with more than 10 years of experience in internet retail and online marketing marketing. Prior to founding CommerceBrain.com, Yulia worked for Walmart.com, Shopping.com (an eBay company), Texas Instruments, Microsoft and Intel, making online experiences simpler for customers and more profitable for businesses. Yulia received her BA in Marketing / Advertising Management and MBA from Portland State University, and MA in Foreign Languages Teaching from Sakhalin State University. Read her intelligent marketing insights at her blog, Memesponge.com

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Nate Turner Nate TurnerOnline Marketing Director, Sprout Social

Nate Turner

Nate Turner

Online Marketing Director

Sprout Social

/in/nateturner1
@npturner

Nate Turner is a digital marketing specialist with a passion for new media and startups. As the Online Marketing Director at Sprout Social, a leading social engagement platform, Nate was solely responsible for building Sprout’s online marketing team, which now includes seven employees. Under his guidance, Sprout’s marketing team focused on online customer acquisition and helped the business grow from 1,000 to 12,000 paying customers in less than three years.

Prior to joining Sprout Social, Nate worked as an Account Manager at Captiva Marketing, managing paid search campaigns, usability, SEO, optimization and CMS migration for a viariety of cleints.

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Talia Wolf Talia WolfCEO conversioner

Talia Wolf

Talia Wolf

CEO

conversioner

in/taliagw
@taliagw

Talia is a conversion optimization expert, social media advisor & speaker. As CEO at conversioner she is known for helping worldwide companies optimize their funnels & increase their revenue using emotional conversion optimization. Prior to conversioner, Talia ran one of the top social media agencies in Israel, and she consults with several startups helping them build their social reputation, conversion & marketing strategy.

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