JUNE 17-19, 2014 / MCCORMICK CENTER SOUTH

Agenda at a Glance

Day 1 : Tuesday, June 17

8:00 - 8:45 am

Registration and Networking Breakfast

8:45 - 9:00 am

Welcome Remarks

9:00 - 10:00 am

Keynote Presentation

Conversion Mythbusting - Debunking the Lies On The Way To Higher Profits Tim Ash, SiteTuners

10:00-10:30 am

Morning Coffee Break in the Exhibit Hall

10:30 - 11:15 am

Track Sessions

7 Ways to Make CRO a Growth Driver for Your Business Sean Ellis, Qualaroo

Improving Conversions Through Useful Content Marketing Arnie Kuenn, Vertical Measures

11:25 am - 12:10 pm

Track Sessions

Maximizing Conversion with Common User Scenarios Brian Lewis, SiteTuners

More Leads, Sales & Engagement: Your Email Optimization Action Plan Hunter Boyle, AWeber

12:10 - 1:30 pm

Lunch + Roundtable Discussions

1:30-2:15 pm

Track Sessions

Driving your Multi-Device Strategy with Customer Experience Maps Charlie Claxton, Up Top

Smarter Forms - Using Progressive Profiling to Increase CVR Casey Cheshire, Cheshire Impact

2:25 pm-3:10 pm

Track Sessions

Marketing Apps: The Next Must-Have Weapon in Your Conversion Arsenal Mary D'Alatri-Ward, ion interactive

Maximizing Conversion Rates Through Cross-Device Retargeting James Green and Soo Jin Oh, Magnetic

3:10 - 3:40 pm

Afternoon Break in the Exhibit Hall

3:40-4:25 pm

Track Sessions

Optimizing Phone Calls: Five Steps for More Rings Joel Harvey, Conversion Sciences

Analytics, Heatmaps & Behavioral Analysis: The Trifecta of Testing Data Nate Turner, Sprout Social

4:35 - 4:45 pm

Lightning Round

And now, a brief word from our sponsors.

4:45 - 5:30 pm

CRO and Growth Hacking: Are they Really the Same Thing?

Panel discussion with Dan McGaw, KISSmetrics, Nate Turner, Sprout Social & Sean Ellis, Qualaroo. Moderated by Tim Ash

5:30 - 7:00 pm

Cocktail Reception in the Exhibit Hall

Day 2 : Wednesday, June 18

8:00 - 8:45 am

Registration and Networking Breakfast

8:45 - 9:00 am

Morning Remarks

9:00 - 9:50 am

Keynote Presentation

Unlocking Mobile Conversions Charles Nicholls, SeeWhy

9:50 - 10:00 am

Sponsored Session

Turbocharge Your Marketing Efforts Kevin McShane, HP Optimost

10:00-10:30 am

Morning Coffee Break in the Exhibit Hall

10:30 - 11:15 am

Track Sessions

Conversion Hacks for Organic Search Traffic Angie Schottmuller, Three Deep Marketing

Getting Better - and Smarter - at Customer Targeting Gitali Halder, Hewlett-Packard

11:25 am - 12:10 pm

Track Sessions

Fresh Testing Ideas: Going Beyond the Low Hanging Fruit Kyle Rush, Optimizely

Your Hidden Focus Group: Using Site Search Data to Help Users Convert Anita Perez, TopSpot Internet Marketing

12:10 - 1:30 pm

Lunch + Roundtable Discussions

1:30-2:15 pm

Track Sessions

Content, Conversions and Lead Generation Andy Crestodina, Orbit Media

Scaling Ecommerce for Profit Yulia Smirnova, CommerceBrain

2:25 pm-3:10 pm

Track Sessions

Cracking the Code to Referral Conversions Dan McGaw, KISSmetrics

Emotional Targeting: How to Convert Visits into Customers in Less Than 3 Seconds Talia Wolf, Conversioner

3:10 - 3:40 pm

Afternoon Break in the Exhibit Hall

3:40-4:40 pm

General Session

Afternoon at the Improv: Live Landing Page Reviews
Tim Ash, SiteTuners & Joel Harvey, Conversion Sciences

4:40 - 4:45 pm

Closing Wrap-Up

Optional Day 3 : Thursday, June 19

9:00 am- 1:00 pm

Half Day Workshop

Introduction to Landing Page Optimization Tim Ash, SiteTuners

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