Conversion Conference ConvCon Chicago 2013 Speakers

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Keynote Speakers
Tim Ash

CEO, SiteTuners
Chair, Conversion Conference

Author, "Landing Page Optimization"
Dan Zarrella

Social Media Scientist, Hubspot

Author, "The Science of Marketing", "Zarrella's Hierarchy of Contagiousness", "The Social Media Marketing Book" & "The Facebook Marketing Book" SeeWhy
Tim Ash Dan Zarella

Dan Zarella

Dan Zarrella

Social Media Scientist, Hubspot

Dan Zarrella is the award-winning social media scientist at HubSpot and author of four books: "The Science of Marketing," "Zarrella's Hierarchy of Contagiousness," "The Social Media Marketing Book" and The Facebook Marketing Book.

He has a background in web development and combines his programming capabilities with a passion for social marketing to study social media behavior from a data-backed position and teach marketers scientifically grounded best practices.

Webinars in his "Science of." series have drawn upwards of 30,000 registrants. He even holds the Guinness World Record for the largest webinar ever. He has spoken at numerous conferences, including: PubCon, SXSW, SES, SMX, Iowatasmic, Convergence '09, 140 The Twitter Conference, The Cool Twitter Conference, WordCamp Mid Atlantic, Social Media Camp, Inbound Marketing Bootcamp, and Social Fresh.

Dan served as a member of the Boston's City Council's Citizens' Committee on Boston's Future and has been featured in The New York Times, The Wall Street Journal, The Boston Globe, Wired, Fast Company, Forbes, The Financial Times, Huffington Post, The London Times, The Miami Herald, Slashdot, Smart Money, AdAge, NYPost, The Atlantic, Mashable, The Twitter Book, and TechCrunch.

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That's Irrational! Why Selling To The Logical Brain Won't Get Results

Tim Ash

Tim Ash

CEO, SiteTuners

Chair, Conversion Conference

Tim Ash is the author of the bestselling book *Landing Page Optimization*, and CEO of SiteTuners , a conversion rate optimization firm that helps companies make their websites and online marketing programs more effective.

Over the past 17 years, Tim has helped a number of major US and international brands to improve the outcomes of their web-based initiatives. Companies like Sears, Google, Expedia, eHarmony, Facebook, American Express, Canon, Nestle, Symantec, Intuit, Autodesk, Yahoo! and many others have benefitted from Tim's deep understanding and innovative perspective.

Tim is a highly-regarded speaker at industry conferences worldwide. He is the founder and chairperson of Conversion Conference and a frequent contributor to print and online publications. Since 1995, he has authored more than 100 published articles. He earned a dual-major Bachelor of Science degree "with highest distinction" in Computer Engineering and Cognitive Science and a Master's degree in Computer Science from UC San Diego.

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The Science of Inbound Marketing
 
Zee AganovicZee Aganovic, PhDCEOHiConversion

Zee Aganovic

Zee Aganovic, PhD

CEO

HiConversion

in/ZeeAganovic/
@hiconversion
HiConversion.com

Dr. Aganovic is a proven high-tech executive and serial entrepreneur. He has held several key executive positions, including the role of President and CEO of Apptimum, a leader in PC migration software solutions that was acquired by Microsoft. Prior to joining Apptimum, he built several successful start-up companies, including CyLex Systems, a Florida-based application service provider (ASP), and A-Tech Group, a New Jersey-based engineering and consulting organization. For CyLex, he raised more than $20 million in venture capital financing before the company was acquired by Ricoh. Dr. Aganovic holds both masters and doctoral degrees in statistical optimization theory from Rutgers University and has co-authored one of the world's first SaaS-specific patents.

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Ken Burke Ken BurkeFounder & ChairmanMarketLive

Ken Burke

Ken Burke

Founder & Chairman

MarketLive

in/kenburke/
@MarketLiveInc
Marketlive.com

Ken Burke is the Chairman, Founder, & Chief Evangelist of MarketLive, Inc. Ken founded the company as Multimedia Live in 1995 with only $500 in start-up money, and under his guidance it has grown into a leading provider of e-commerce software and related solutions. Inspired by strategies and business methods from the cataloging and direct marketing world, Burke masterminded the creation of the MarketLiveR Intelligent SellingR System, MarketLive's enterprise-class e-commerce application designed to optimize all selling opportunities, build solid relationships with customers, and give merchants complete control over their online merchandising. A recognized e-commerce industry pioneer and visionary, Ken writes quarterly columns for Multi-Channel Merchant and Target Marketing magazines, and is often quoted in Internet Retailer and other industry publications. A dynamic and popular speaker, he is a regular contributor at retail and direct marketing events. Ken is also the author of the book Intelligent SellingR: The Art & Science of Selling Online.

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Anya Cheng Anya ChengMobile Product ManagerSears Holdings Corporation

Anya Cheng

Anya Cheng

Mobile Product Manager

Sears Holdings Corporation

in/anyacheng/
@Anyacheng
searsholdings.com

Anya Cheng is the Mobile Product Manager at Sears (the #3 Mobile Retailer),managing the Sears/Kmart mWeb and app features and optimization, mobile analytics, and product marketing. Before that, she was the Digital Marketing Strategy and Analytics Manager at Sears, responsible for re-targeting, media buying measurement, cross-channel attribution, and using database management to drive targeted marketing. Anya is a candidate for Executive MBA at University of Chicago Booth Business School where she is the youngest female student and is one of the 9% female and youngest 2% students. She holds a Master of Science in Integrated Marketing Communications (IMC) and Media Management from Northwestern University's Medill School of Journalism and Media and from The Kellogg School of Management.

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Charlie Claxton Charlie ClaxtonVP of Creative StrategyProduxs

Charlie Claxton

Charlie Claxton

VP of Creative Strategy

Produxs

in/charlieclaxton
@CharlieClaxton
Produxs.com

As the leader of Produxs' creative strategy, Charlie's ability to define, design and deliver stellar interactive experiences for end-user consumer products and corporate audiences has brought him opportunities to lead successful design efforts for companies such as Expedia, Amazon, Boeing, and Microsoft.

The Puget Sound Business Journal honored Charlie as one of Seattle's 2012 "40 Under 40," recognizing individuals "under the age of 40 who [are] center stage in our business community, working hard to drive the economy and demonstrating dynamic leadership." Charlie has a master's degree in technical communication from the University of Washington School of Engineering and a bachelor's degree from the University of Missouri-Columbia School of Journalism.

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Jodie Ellis Jodie EllisDirector of MarketingOptimizely

Jodie Ellis

Jodie Ellis

Director of Marketing

Optimizely

Jodie is the Director of Marketing for Optimizely, the world's fastest growing website optimization and A/B testing platform. Prior to joining Optimizely, Jodie worked with CrowdFlower, where he helped the company establish its sales and marketing structures and grow revenue over 350% in two years. Jodie also helped launch a new division for luxury audio purveyor Bose, bringing a line of products for musicians to the market. He earned his B.A. in Political Science from Stanford in 2003, and is an avid musician.

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Jeff Fuhriman Jeff FuhrimanSenior Manager of Conversion OptimizationAdobe

Jeff Fuhriman

Jeff Fuhriman

Senior Manager of Conversion Optimization

Adobe

Jeff is Senior Manager of Conversion Optimization at Adobe, responsible for personalization, testing and targeting for SEM, digital marketing and Acrobat properties on Adobe.com. This conversion program has influence on nearly all leads generated through the website and a large chunk of Adobe.com revenue. Jeff has also managed SEO programs for Adobe, and worked to bring together SEO and conversion optimization to improve lead gen KPIs. Over the past four years Jeff has increased conversion rates by over 400% and has developed a strong culture of optimization across Adobe.

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Chris Goward Chris GowardFounder & CEOWiderFunnel

Chris Goward

Chris Goward

Founder & CEO

WiderFunnel

in/cgoward
@chrisgoward
Widerfunnel.com

Chris Goward was one of the first people to look at online content and say: "We should test that!" From that revelation he founded WiderFunnel - the full-service marketing optimization company has worked with Google, Electronic Arts, Citrix and BabyAge.com. He is the brains behind the LIFTT and KaizenT methods and speaks at conferences and seminars around the world to evangelize how marketers should test their marketing to get more leads, sales and revenue. Chris is author of the book, "You Should Test That," published by Wiley Sybex earlier this year.

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Bryan Gumm Bryan GummManager, Experimentation Platform NetFlix

Bryan Gumm

Bryan Gumm

Manager, Experimentation Platform

NetFlix

in/bryangumm
@Bgummball
Netflix.com

Bryan Gumm is Manager of Experimentation Platform at Netflix, a company well-known for having a data-driven culture and being a pioneer in the A/B testing space. Bryan holds a Master's Degree in Statistics from Baylor University and has 9 years of experience in Analytics and Product Management.

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Josh Krafchin Josh KrafchinFounder Clever Zebo

Josh Krafchin

Josh Krafchin

Founder

Clever Zebo

in/joshuakrafchin
@joshuakrafchin
Cleverzebo.com

Josh is a web marketing samurai. Combining online marketing savvy,revenue generation acumen, and an unruly haircut, he has spent the past seven years helping companies of all sizes dramatically grow their businesses online. Some of the bigger brands he's built online strategies for include Sandals Resorts, Amazon, Register.com, Aeropostale, The Body Shop, Quicken Loans, and Rocket Lawyer, but he's most proud of the businesses you may not yet have heard of but soon will.

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Bill Leake Bill Leake Chief BoB Apogee Results

Bill Leake

Bill Leake

CEO

Apogee Results

in/leake
@marketing_bill
Apogeeresults.com

CEO of ApogeeResults.com, a McKinsey & Co. and Dell Computer veteran, and author of the Wiley bestseller "Complete B2B Online Marketing," Bill has been driving provable revenues through Internet marketing techniques since the mid 1990s. His company has worked with leading brands like Whole Foods, IBM, SAP and Hewlett Packard, and have contributed to the online growth of more Inc. 500/5000 companies than anyone else in the industry.

Bill is president of the Austin Interactive Marketing Association and speaks frequently at national and international shows, including Search Marketing Expo, South by Southwest Interactive, Shop.org, Internet Retailer, Search Engine Strategies, DreamForce, and ad:tech. In late 2012, Wiley Publishing issued Bill's new book on integrated online marketing, He received an MBA with honors from the University of Texas at Austin and his B.A. from Yale University.

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Lance Loveday Lance Loveday CEO Closed Loop

Lance Loveday

Lance Loveday

CEO

Closed Loop

in/lanceloveday
@loveday
Closedloop.com

As Closed Loop CEO and founder, Lance helps organizations leverage user experience to maximize strategic advantage-especially finding the little UX details with the biggest impact. His work is guided by a few simple beliefs: Good user experience is good business. There's always room for improvement. And companies that value design, UX, and the human element will outperform those that live and die only by the numbers. With Sandra Niehaus, Lance cowrote the breakout business strategy book "Web Design for ROI". His educational background includes an exploratory tour of law school, preceded by a BS in Managerial Economics from UC Davis.

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Brian Massey Brian Massey Conversion Scientist Conversion Sciences, LLC

Brian Massey

Brian Massey

Conversion Scientist

Conversion Sciences, LLC

in/bmassey
@bmassey
Conversionscientist.com

Brian Massey calls himself The Conversion Scientist and he has the lab coat to prove it. He's the founder of the digital agency Conversion Sciences and is author of the new book "Your Customer Creation Equation: Unexpected Website Formulas of The Conversion Scientist." He writes The Conversion Scientist blog and is a columnist for Search Engine Land. When he isn't in the lab, he's traveling the world teaching audiences how to marry art and science for websites that win in the marketplace. His lab is in Austin, Texas where life and the Internet are hopelessly entwined.

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Giles McGrath Giles McGrathCreative Director Media Whiz

Giles McGrath

Giles McGrath

Creative Director

Media Whiz

in/jonmorrisriseinteractive
@GilesMcGrath
Mediawhiz.com

Giles McGrath is creative director at MediaWhiz, where he leads the agency's design efforts for clients' digital, print, Web and mobile campaigns. He has more than a decade of experience in advertising and marketing for some of the world's largest brands, and has worked with some of the advertising industry's most prestigious agencies, including McGarry Bowen, JWT, Digitas and others. Giles was born in Australia and is fluent in English and French. Prior to his career in advertising, he was a sailing and snowboarding instructor. These days, he enjoys movies, video games, fast cars and barbecuing, and lives in Manhattan with his wife and two Boston terriers.

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Jon Morris Jon MorrisFounder and CEORise Interactive

Jon Morris

Jon Morris

Founder and CEO

Rise Interactive

in/jonmorrisriseinteractive
@JonBMorris
Riseinteractive.com

Jon Morris is the founder and CEO of Rise Interactive, a digital marketing he self-funded 8 years ago with $10,000 and has since transformed into a multi-million dollar business. Jon is a regular columnist for Inc.com, where he writes about small business, management issues and digital marketing. He earned an MBA with high honors from the University of Chicago Booth School of Business and a bachelor's degree from Kenyon College.

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Michal Parizek Michal Parizek Senior E-Commerce Specialist (Optimization) avast!

Michal Parizek

Michal Parizek

Senior E-Commerce Specialist (Optimization)

avast!

in/michalparizek
@parezem
Avast.com

Michal Parizek is a conversion optimization enthusiast who works for the leading antivirus company !avast. His professional work has focused mainly on optimization, usability and analytics, and he has experience from both client and agency roles. He is a contributor to Online-Behavior.com, a nature lover and a passionate sportsman.

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Jeremy Schoemaker Jeremy Schoemaker CEO ShoeMoney Media

Jeremy Schoemaker

Jeremy Schoemaker

CEO

ShoeMoney Media

in/shoemoney
@shoemoney
Shoemoney.com

Jeremy Schoemaker, aka "Shoemoney", is a serial entrepreneur made famous by running one of the highest-trafficked websites in the world, Shoemoney.com, and by being a pioneer in the world of internet marketing dating back to the early 2000s. He launched and subsequently sold three successful businesses --AuctionAds, FreeSEOReport, and Fighters.com -- and in 2010 was named the "Most Influential Person on the Internet" by Fast Company magazine. Jeremy has been featured in major news and media outlets including the Wall Street Journal, Boston Globe, ABC News, Techcrunch, the New York Times, Business Week and dozens more, and earlier this year published his first book, an autobiography, called "Nothing's Changed But My Change: The Shoemoney Story".

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Angie Schottmuller Angie SchottmullerDirector of Strategic Planning & OptimizationThree Deep Marketing

Angie Schottmuller

Angie Schottmuller

Director of Strategic Planning & Optimization

Three Deep Marketing

in/angieschottmuller
@aschottmuller
Unbounce.com

Angie is an inbound marketing thought leader skilled at creating magnetic content optimized for search, social, conversion and mobile. She has over fourteen years' multichannel B2B and B2C experience in both agency and corporation settings leading marketing, IT, and cross-functional projects to successful fruition. She currently leads conversion optimization efforts at Unbounce.com, recently authored curriculum for The Art Institutes' online marketing major, and has spoken internationally at SES, SMX, and OMS conferences. Angie is best known for her expertise in mobile and emerging technologies across the convergence of search and social marketing and is an outspoken advocate for white hat SEO. Watch for her articles on leading blogs like Unbounce, Search Engine Watch, and ClickZ or connect with her on Twitter, @aschottmuller.

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Bart Schutz Bart Schutz Chief Persuasion OfficerOnline Dialogue

Bart Schutz

Bart Schutz

Chief Persuasion Officer

Online Dialogue

in/bartschutz
@BartS
OnlineDialogue.com

Coming from a family of psychologists, Bart Schutz became a... psychologist. So did his wife. After 2500+ usability tests he found out that A/B-testing is the holy grail of dialogue optimization. That one can test with a live audience what psychology professors tested in a lab. He has over 100 persuasion techniques in his wheel of persuasion, which made him the Chief Persuasion Officer at award winning Online Dialogue.

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Irv Shapiro Irv ShapiroCEO & FounderIfbyphone

Irv Shapiro

Irv Shapiro

CEO & Founder

Ifbyphone

in/irvshapiro
@irvshapiro
Ifbyphone.com

Irv Shapiro is CEO and founder of Ifbyphone, his third successful business and second on the INC500. A marketer and entrepreneur extraordinaire, Irv has been recognized bay Innovation, TechWeek100, Best of Biz, and KPMG Illinois High Tech, in addition to being inducted into the Chicago Area Entrepreneurship Hall of Fame. With more than 35 years experience under his belt, Irv is a gifted presenter who is passionate about designing, building, delivering and marketing technology and marketing solutions that improve business productivity.

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Ton Wesseling Ton WesselingChief Optimization OfficerOnline Dialogue

Ton Wesseling

Ton Wesseling

Chief Optimization Officer

Online Dialogue

in/tonwesseling
@tonwesseling
OnlineDialogue.com

Ton Wesseling moved from html cut and paste-er, through the log file business and the first analytics tools, into website optimization. He has been improving that last hobby for more than 10 years now and has learned a lot in the process. He is skilled at getting the best insights from complex situations and is known as barefoot presenter, skilled DJ and chief optimization officer at award winning Online Dialogue.

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Dennis Yu Dennis Yu CEO and FounderBlitzMetrics

Dennis Yu

Dennis Yu

CEO and Founder

BlitzMetrics

in/dennisyu
@dennisyu
Blitzmetrics.com

Dennis Yu is CEO of BlitzMetrics, a Facebook analytics and optimization software company. Before founding BlitzMetrics, he was an executive at Yahoo!, managing analytics and paid search. Dennis has been interviewed by National Public Radio, KTLA-TV and other media outlets, as has counseled the Federal Trade Commission on privacy issues for social networks. He has spoken at the Search Marketing Expo, HostingCon, Search Engine Strategies, Web 2.0, The American Marketing Association, Conversational Commerce Conference, UltraLight Startups, MIVA Merchant PPC Summit, PubCon, Online Marketing Conference, and other national and international conferences.

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Debra Zahay Debra Zahay Associate Professor of Interactive Marketing Northern Illinois University

Debra Zahay

Debra Zahay

Associate Professor of Interactive Marketing

Northern Illinois University

in/drzahay
@zahay
Niu.edu

Dr. Debra Zahay holds a Doctorate in Marketing and is Associate Professor of Interactive Marketing at Northern Illinois University. She co-authored the text " Internet Marketing: Integrating Online and Offline," is a regular columnist for Academy of Marketing Science Quarterly and is Editor-in-Chief of the Journal of Research in Interactive Marketing. Dr. Zahay researches how firms can facilitate customer relationships by using customer information and has presented her work at many academic and practitioner conferences. She has also headed her own relationship marketing consulting firm, Zahay, Inc., since 1993, focusing on the use of digital technologies to facilitate relationships.

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Media Partners
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Diamond Sponsors
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Silver Sponsors
  • Optimizely
Bronze Sponsors
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  • Convertro
Tabletop Sponsors
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SiteTuners Conversion Rate Optimization