Agenda - Conversion Conference Chicago

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Day 1 – Tuesday, June 11, 2013

8:00 - 8:45 am

Registration & Networking Breakfast

8:45 - 9:00 am

Welcome Remarks

Tim Ash, Conference Chair & CEO, SiteTuners

9:00 - 10:00 am

Morning Keynote:
The Conversion Maturity Model - A Roadmap to Profitability

Tim Ash, Conference Chair & CEO, SiteTuners

10:00 - 10:30 am

Morning Coffee Break in the Exhibit Hall

 

Breakout Sessions

Track 1

Track 2

10:30-11:15 am

Everything I Needed to Know About CRO I Learned from Direct Marketing

Brian Massey, Conversion Sciences & Debra Zahay, Northern Illinois University

Organic Conversions - Conversion Strategies for SEO Traffic

Angie Schottmuller, Three Deep Marketing

11:30 am - 12:15 pm

7 Pillars of a Mature Conversion Optimization Strategy

Michal Parizek, !avast

B2BCRO - Optimizing for the High-Value, Multi-Touch Conversion

Bill Leake, Apogee Results

12:15-1:30 pm

Lunch + Roundtable Discussions

1:30-2:15 pm

The Hard Sell: Converting One-Time Visitors into Customers

Jeremy Shoemaker, ShoeMoney Media

Creating Winning A/B Test Plans

Ton Wesseling & Bart Schutz, Online Dialogue

2:30 - 3:15 pm

Winning at SEM in an Experience-Driven World

Lance Loveday, ClosedLoop

10 Time-friendly Tactics for Creating Content that Sells

Ken Burke, MarketLive

3:15-3:45 pm

Afternoon Break in the Exhibit Hall

3:45-4:30 pm

Creating Habitual Experiences – The Ultimate Conversion

Charlie Claxton, Produxs

Getting Personal: 5 Ways to Optimize More with Targeting

Jodie Ellis, Optimizely

4:45-5:30 pm

High-Impact PPC: Reduce Pain Points, Increase Profits

Jon Morris, Rise Interactive

Don't Just Replicate: Designing for Mobile Lead Gen

Giles McGrath, MediaWhiz

5:30-7:00 pm


Cocktail Reception in the Exhibit Hall
 



Day 2 – Wednesday, June 12, 2013


8:00 - 8:45 am

Registration & Networking Breakfast

8:45 - 9:00 am

Morning Remarks by Conference Chair Tim Ash

9:00 - 10:00 am

Morning Keynote :
The Science of Inbound Marketing

Dan Zarrella, Social Media Scientist, Hubspot

10:00 - 10:30 am

Morning Coffee Break in the Exhibit Hall

 Breakout Sessions

Track 1

Track 2

10:30-11:15 am

Facebook's Hidden Conversion Rate Impact

Dennis Yu, Blitz Metrics

Speed Matters: Qualifying Inbound Leads Before They Turn Cold

Irv Shapiro, Ifbyphone

11:30 am  - 12:15 pm

Eating Our Own Dog Food: How Adobe Lifted Conversions by 400%

Jeff Fuhriman, Adobe

An Inconvenient Truth of MVT and A/B Testing

Zee Aganovic, HiConversion

12:15 - 1:30 pm

Lunch + Roundtable Discussions

1:30 - 2:15 pm

After the Conversion: Leveraging the Power of Confirmation Pages

Josh Krafchin, Clever Zebo

Statistics 201: The Math Behind A/B Test Analysis

Bryan Gumm, Netflix

2:30 - 3:15 pm

Conversion Optimization Tips from the Testing Sensei

Chris Goward, WiderFunnel

Mobile Marketing Maturity – Can You Track Me Now?

Anya Cheng, Sears Holdings

3:15-3:45 pm

Afternoon Break in the Exhibit Hall

3:45 - 4:45 pm

General Session: Live Landing Page Reviews

4:45 - 5:00 pm

Closing Wrap-Up


Optional Day 3 – Thursday, June 13, 2013
Extend Your Stay with an Optional Half-Day Workshop
Separate Registration Required

9:00 am-1:00 pm book Landing Page Optimization Introduction - Hands On
Tim Ash, Conference Chair & CEO, SiteTuners
 
Presented by:
Rising Media
SiteTuners Conversion Rate Optimization

Copyright© 2009-2012. Rising Media & SiteTuners.com. All Rights Reserved.