Conversion Conference Chicago 2012 Agenda |
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Day 1 – Monday, June 25, 2012
Expo Hall Open 8:00 am - 7:00 pm
| 8:30-9:00 am |
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Welcome Remarks
Tim Ash, Conference Chair & CEO, SiteTuners
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| 9:00-9:45 am |
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Keynote Presentation:
Pay Attention: Understanding the Brain's Need for Novelty & Shortcuts
Tim Ash, Conference Chair & CEO, SiteTuners
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| 9:45-10:15 am |
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Morning Break
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Track 1
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Track 2
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| 10:15-11:00 am |
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Beat the Back Button: How to Optimize for Engagement
Dan Siroker, Optimizely
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Fact or Crap: Putting Optimization Best Practices to the Test
Chris Goward, WiderFunnel Marketing
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Track 1
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Track 2
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11:15 -
12:00 pm |
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Small Screens, Big Conversions: Insights on Mobile Behavior
Ian Everdell, Mediative
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Testing+Analytics: A Detailed Formula for Anticipating User Behavior
Eric Hansen, SiteSpect
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| 12:00-1:15 pm |
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Lunch
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Track 1
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Track 2
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| 1:15-2:00 pm |
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Recovering Abandoned Shopping Carts & Web Forms
Charles Nicholls, SeeWhy
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Moving the Needle: Test What Matters
Keith Hagen, ConversionIQ
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Track 1
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Track 2
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| 2:15-3:00 pm |
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End-to-End Conversion: From Acquisition to Repeat Customer
Ben Hunt, Author, "Convert!"
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The Matrix: Getting the Right People Through the Right Activities with Ease
Brian Lewis, SiteTuners
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| 3:00-3:30 pm |
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Afternoon Break
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Track 1
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Track 2
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| 3:30-4:15 pm |
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The Top 10 Things Every Designer Needs to Know About People
Susan Weinschenk, User Experience Institute
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Channeling Cialdini: How Persuasive Messaging Increased Click to Cart by 40%
Philip Klien, BT Buckets
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| 4:30-5:30 pm |
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General Session
Afternoon at the Improv: Live Website & Landing Page Reviews
Tim Ash & Charles Nicholls
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Day 2 – Tuesday, June 26, 2012
Expo Hall Open 8:00 am - 4:30 pm
| 8:30-8:45 am |
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Morning Remarks by Conference Chair Tim Ash
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| 8:45-9:45 am |
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Keynote Presentation:
Power Selling: Absolutely Essential Tips for Moving Visitors to Action
Amy Africa, CEO, Eight by Eight & Web Usability Expert
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| 9:45-10:15 am |
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Morning Break
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Track 1
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Track 2
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| 10:15-11:00 am |
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Busting Barriers: How to Overcome Testing Program Obstacles
Mary D'Alatri, Ion Interactive
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Social Persuasion: Selling More Through Influence & Authority
John Lawson, ColderICE
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Track 1
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Track 2
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11:15 -
12:00 pm |
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Using Psychology to Increase Conversion at PayPal
Jim Hudson, PayPal
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Making the Connection: Anatomy of a LinkedIn Group Conversion
J.D. Gershbein, Owlish Communications
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| 12:00-1:15 pm |
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Lunch
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Track 1
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Track 2
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| 1:15-2:00 pm |
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Guerrilla Research: Thrifty Usability Methods That Work
Russ Unger, author, "A Project Guide to UX Design" & "Guerrilla UX Research Methods"
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Persona > Intent > Content > Action: The B2B Success Framework
Chris Pinkerton, Mediative
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Track 1
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Track 2
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| 2:15-3:00 pm |
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Powerful, Low-cost Video Marketing Strategies
Arnie Kuenn, Vertical Measures
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Testing A/B/Cs: Constructing Winning Tests from Concept to Conversion
Justin Rondeau, WhichTestWon
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| 3:00-3:30 pm |
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Afternoon Break
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Track 1
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Track 2
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| 3:30-4:15 pm |
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Killer Copy: Why Words Matter & How to Make Yours Work
Brian Massey, Conversion Sciences
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Innovative Retargeting Strategies for Converting Banner Ad Traffic
Libardo Lambrano, Univision
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| 4:30-5:30 pm |
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General Session
Why People Hate Your Website
Michael Summers, Usability Consultant
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| 5:30-5:45 pm |
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Closing Remarks by Conference Chair Tim Ash
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Day 3 – Wednesday, June 27, 2012 (Optional)
Separate Registration Required
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Half-Day Workshop
