Asking the Right Questions About Mobile Visitors

When we stand up a website, perhaps the most valuable question we can ask about our visitors is, “What triggered them come to our website? What problem are they trying to solve?” The question is different when someone comes on their smartphone. The question is, “What triggered them to come to our website from where they […]

What to Test When You’re New to Testing

You should split test the headline first! Bollocks. The images! What a load of crap. That’s the kind of advice most articles out there would give you. The truth is that answering “what to test first” is like answering “how much does a car cost?” – it depends. Eventually you should test everything that you have traffic for, […]

How Your Customers’ Social Behavior Can Drive Conversion

Even as digital technology advances at unprecedented rates, nothing is more powerful when it comes to consumer buying decisions than simple word of mouth. In fact, for marketers the most significant use cases for online behavior are those in which social media serves to amplify the power of word of mouth and trusted recommendations. We […]

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