Video 2.0: Video Players that Convert More Viewers into Customers

By Greg Jarboe President and Co-founder, SEO-PR   The benefits of using video to convert viewers into customers are well document­ed. According to KISSmetrics, viewers are anywhere from 64-85% more likely to buy after watching a product video. And a survey by Animoto found that 73% of consumers are more likely to buy a product […]

4 conversion optimization trends and tips to watch for in 2015

By Karl Norelius  Vice President of Sales, LeadsPedia, Inc. Although the holidays have come and gone, that doesn’t mean marketers should take their figurative foot off the pedal in terms of accelerating conversion rate efforts. With New Year’s resolutions in full swing, it’s time to ramp up outreach efforts. There are a handful of things […]

7 Ways to Refresh Your Testing Strategy

Every once in a while it pays off to “test outside the lines.” Don’t get stuck in a testing rut and run the same old tests on copy and layout to increase clicks and conversions. It’s high time to shake up your site testing plan, and start testing new elements such as form length, shipping […]

4 Unconventional Landing Page Techniques

The Internet is packed with tips and tricks for maximizing the effectiveness of landing pages, but it may be time to think outside the box to improve results. Although tried-and-true methods of Web design often deliver traffic, if you’re looking for a way to shake things up, it could be time for a change. Here […]

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