Apply to Speak at Conversion Conference – Open Call

Conversion Conference is currently accepting proposals for our 2017 event in Las Vegas, NV. The dates of that event are April 19-20, 2017. Proposals must be submitted online by September 30th, and will be considered until the agenda is full. Before applying to speak, please read all the information in this section to ensure you understand the content focus of our event and the the composition of our audience information. Apply to Speak enter

Speaker Benefits

  • Exposure on the event website, including biography and photo
  • Inclusion in pre-event marketing materials, emails and program guide
  • Opportunity to publish content on the Conversion Conference blog
  • Full conference access, exclusive Speaker Ready Room, and access to a discounted guest pass
  • Discount code to share with customers, prospects and colleagues
  • Marketing and promotional assets (speakers will be provided html email files, social media updates and other pre-event marketing support)
  • Networking/business development opportunities with attendees
Conversion Conference does not cover travel or lodging

Session/Attendee Details

Event dates: April 19-20, 2017 (plus optional workshop day on April 21) Sessions will be programmed into one of four concurrent breakout tracks Sessions will be 45 minutes long, including Q&A Sessions must align with one of the following categories:
  • Getting started with CRO
  • Enterprise testing and optimization
  • B2C and ecommerce strategies
  • B2B lead gen strategies
  • Testing techniques
  • Neuromarketing / persuasion techniques
  • Mobile optimization and testing
  • UX and usability testing
  • Content/social/email strategies (as they support CRO)
  • CRO management (culture / team / process / analytics)
  • Tools and technology
Based on our past 3 events, average attendee experience level is as follows:
  • Beginner – 21%
  • Intermediate (2-3 years in CRO) – 41%
  • Advanced (4-5 years in CRO) – 29%
  • Expert (6+ years experience) – 9%
  • Most common attendee job functions
  • Marketing/advertising – 28%
  • CXO, President or VP – 17%
  • Website/ecommerce – 16%
  • Analytics/analysts – 8%

Session/Attendee Details

Following are some of our most attended sessions from past shows:
  • DIY Conversion Analysis: Using Data to Drive Design Decisions
  • Conversion Strategies for SEO Traffic
  • Converting One-Time Visitors into Customers
  • 10 Time-friendly Tactics for Creating Content that Sells
  • Designing for Mobile Lead Gen
  • Facebook’s Hidden Conversion Rate Impact
  • Case studies: How XX Lifted Conversions by XX%
  • Creating Winning A/B Test Plans
  • Tools for a Quantitative Testing Program
  • Testing Video for Conversion: How to Turn Viewers into Customers
  • Motivational Design: Driving Conversions Through Behavior Change
  • Successful Strategies for Converting Through Social
  • Persuasion Techniques for Winning Customers
  • Design Levers: Using Psychology to Incite Conversion Behaviors
  • Maximizing Conversion with Common User Scenarios
  • Improving Conversions Through Useful Content Marketing
Other topics/areas of interest include:
  • Email optimization
  • Best practices for specific situations, e.g. product pages, search results pages, category pages, lead generation, SEM landing pages, etc.
  • Applying scientific principles to conversion optimization (psychology, neuroscience, etc)
  • User-centered design, UX
  • Usability testing
  • Innovative conversion techniques for specific social media platforms
  • Balancing multiple data points/sources to drive CRO decisions (heatmaps, usability testing, analytics, etc)
  • Techniques around cross-device/multi-device targeting, retargeting and optimization

Our Selection Process

Speaker proposals will be evaluated according to the following criteria:
  • Speaker has strong credentials and reputation specific to conversion rate optimization
  • Speaker has successfully presented at industry conferences (Conversion Conference may contact other conference organizers for references)
  • Proposed content is relevant, novel and unique (i.e. presentation has not been given to an audience previously, and will not be presented prior to Conversion Conference)
  • Topic of session adds value to the conference program, is actionable, and is specifically focused on an area of conversion rate optimization
  • Session title is engaging and appropriate – one that that will grab people’s attention while at the same time speak to your subject matter.
  • Session description clearly outlines learning objectives, addresses major points to be covered and provides a clear overview of content to be presented