Tim Ash is the author of the bestselling book “Landing Page Optimization”, and CEO of SiteTuners, a conversion rate optimization firm that helps companies make their websites and online marketing programs more effective.
Over the past two decades, Tim has helped major US and international brands to improve the outcomes of their web-based initiatives. Companies like Sears, Google, Expedia, eHarmony, Facebook, American Express, Canon, Nestle, Symantec, Intuit, Autodesk, Yahoo! and many others have benefitted from Tim’s deep understanding and innovative perspective.
Tim is a highly-regarded speaker at industry conferences worldwide. He is the founder and chairperson of Conversion Conference and a frequent contributor to print and online publications. Since 1995, he has authored more than 100 published articles. He earned a dual-major Bachelor of Science degree “with highest distinction” in Computer Engineering and Cognitive Science and a Master’s degree in Computer Science from UC San Diego.
15 years ago, as an internet strategist I worked with companies generating large amounts of data and realized that visualization was about to disrupt how businesses work. DecisionViz created the Blue Ocean for Visualization™ Framework and DRAW-ON™ Method to teach our clients how to make visualization a natural part of running their business — making decisions and taking action!
Industry leaders frequently ask me to address domestic and international audiences: Tableau Software Conference, O’Reilly Strata, TechTarget Business Intelligence Summit, Direct Marketing Association (DMA), CBS Interactive, Data Modeling Zone, and World Advertising Research Center (WARC).
Specialties: Tableau Software, Alteryx, interactive data visualization, visualization software, storytelling, business analytics, rapid prototyping, lean product, big data, digital analytics, business intelligence, decision making, information design, public speaking, social media, business strategy, innovation, emerging technology, marketing, product management, partnerships, client engagements.
Kerri Pollard is the Chief Revenue Officer for technology publisher Honey. Helping consumers find savings in real-time without ever leaving an advertiser’s site, Kerri is responsible for selling new technology and data solutions at Honey along with building the team responsible. Prior to joining Honey in September of 2016, Kerri was President of CJ Affiliate for eight years and possesses a total tenure of 16 years at the affiliate network. Under Kerri’s leadership as President, the CJ Marketplace grew to over 3,000 advertisers, 70,000 active publishers, and according to Internet Retailer, is the number one affiliate marketing provider “by a long shot.”
“Theresa helps mid-sized businesses grow online revenues with conversion optimization. She’s a repeat speaker at Conversion Conference, Pubcon, and other conferences, and you can read her guest blog posts on popular conversion and PPC blogs, such as Unbounce, UserTesting, and 3Q Digital, among others. Her writing has also been included in the Wall Street Journal and is often in Marketing Day. She has been interviewed on the Webmaster Radio and Marketing Optimization podcasts.”
“Jessica is one part massive email marketing nerd and one part permission-marketing evangelist. She’s stimulated ROI in customer- and data-driven marketing for a diverse clientele, including Dairy Queen, Spirit Airlines, Wingstop, Beauty Brands, Hostess, Water.org, Associated Wholesale Grocers, Farmland Foods, Hallmark Baby, Banfield Pet Hospitals, SelectQuote, and Boulevard Brewing Company, among many more. As an evangelist, Jessica also spreads the good word of great email marketing from the stage. Since 2012, she’s lead trainings and spoken in front of audiences from dozens to over 300, from Las Vegas to New York City, from SXSW Interactive to Content Marketing World.
Tom Bowen is President & Founder of Web Site Optimizers, a consulting agency focusing on delivering bottom-line results for customer websites through practices such as Usability Testing, Conversion Rate Optimization, Advanced Analytics, and A/B Testing. Since its founding in 2002, Web Site Optimizers has helped clients such as Bayer, Verizon, Dynamex, Maggiano’s, and Pegasus Solutions utilize their websites to meet and exceed their marketing objectives.
Tom’s experience in Internet Marketing dates back to 1999 working for GTE, Sprint, and Verizon prior to founding Web Site Optimizers in 2002. He has always been passionate about making things easier to use.
Tom lives in Dallas, Texas with his wife and three children. He claims to be the luckiest man in the world.
Andy is strategic director of Chicago-based Orbit Media, a web design company he co-founded in 2001. He has provided web strategy advice to more than 1000 businesses over the last 12 years.
His passion for teaching web design and web marketing has led to more than 170 articles on content marketing topics including SEO, email marketing, social media, and analytics. He is also the author of “Content Chemistry: The Illustrated Handbook for Content Marketing.”
Andy is a top-rated presenter at national conferences, focused on making each event as practical as possible by teaching immediately applicable techniques.
“Grace Fisher is a Lead Strategy Consultant at Qubit. A founding member of the Professional Services team in New York, she uses analytics to power data-driven testing and create dynamic, personalized customer experiences. Fisher has partnered with clients like Staples, Cafepress, and Shiseido to create digital strategies across devices to bring the in-store experience online. With a BS from Yale and a MSc from Oxford, Fisher constantly strives to challenge herself and her team to reach new heights and find the next big idea.”
An attorney who specializes in negotiation, copywriting, marketing strategies, mergers, acquisitions and exit strategies, Roland Frasier is one of the principals of Idea Incubator and Digital Marketer. After he completed law school, Roland opened his own law practice, acting as managing partner and taking responsibility for all the marketing and advertising. During that time he began joint venturing deals with clients and gradually evolved from practicing law to buying and selling companies, repositioning businesses and direct response marketing.
Over his career, Roland has done infomercial deals with Gunthy-Renker and K-Tel Direct, publishing deals with Simon & Schuster and Random House, negotiated shows with major hotels on the Las Vegas strip, been involved in over 100 private and public offerings, run international hedge funds, worked with copywriting great Gary Halbert, created presentations and marketing campaigns for major brands and much more.
“Martin Greif is an entrepreneur, software executive, team leader and the kind of guy who likes to see everyone win. He brings more than 25 years of sales and marketing experience to his role at SiteTuners, where he is responsible for driving revenue growth, establishing and nurturing partner relationships, and creating value for SiteTuners’ broad customer base.”
“Nancy Harhut is passionate about the impact of behavioral science on marketing. An Online Marketing Institute Top 40 Digital Strategist, BostInno marketing and advertising “50 on Fire” winner, and Social Top 50 Email Marketing Leader, Harhut has creative directed integrated campaigns for clients such as Nationwide, GM Card, UnitedHealthcare, Dell, Boston Globe and TripAdvisor. She currently serves as Chief Creative Officer at Wilde Agency, a full-service firm that specializes in the impact of behavioral science on marketing. She recently completed the Duke University course on Irrational Behavior and attained a Certificate with Distinction. A popular conference presenter, she’s addressed audiences from the US Department of Defense to Moscow marketers, and her speaking credits include the Content Marketing Conference, ANA, DMA, MarketingProfs, LeadsCon, Inbound and SXSW. She and her teams have won over 175 awards for digital and direct marketing effectiveness. Harhut is a member of the Neuromarketing Science and Business Association (NMSBA).
“Joel Harvey is a seasoned digital marketing executive and entrepreneur with an 11 year background in executing complex optimization engagements. As a Managing Partner at Conversion Sciences, he and his team design and run hundreds of tests per year. He asks why a lot, challenges assumptions, laughs loud and constantly reaches for the next level of results. Which might explain why he consistently receives top marks as a #ConvCon speaker!”
“Angela Hicks (LinkedIn, Twitter) is an Inbound Professor at HubSpot Academy. Angela holds a BFA in graphic design and an MA in advertising and public relations. She has taught design courses in numerous settings, including the University of Alabama, and at Apple Inc.’s flagship store, where she worked in the Creative division for over four years. Following a year working with HubSpot customers and partners as a Support Engineer, Angela now uses her design knowledge to teach best-practice conversion rate optimization, user experience and marketing automation, and manages the HubSpot Design Certification and Contextual Marketing Certification.”
“Mana is the president of Chicago Digital Marketing company Lightspan Digital. She’s been dubbed a marketing scientist for her focus on analytics-driven marketing, busting digital marketing myths and “bringing out the sexy” even in brands that don’t see themselves as such.
Mana took the stage over 100 times in the past three years, as Kellogg Executive Education faculty and at large national conferences, from Techweek to SES, from Social Media Week to MPI TechCon, from Social Media Strategies Summit to Marketing Profs University and Pubcon. In 2014, Mana was awarded the “Chicago Woman Making History” Outstanding Entrepreneur Award by the City of Chicago Treasurer’s Office. When she doesn’t tweet, Mana is a volunteer diver at Chicago’s Shedd Acquarium.”
“Greg Jarboe is president and co-founder of SEO-PR, a content marketing agency that was founded in 2003. SEO-PR has won awards for generating measurable results for a variety of clients, including: Southwest Airlines, the SES Conference & Expo series, the Rutgers Center for Management Development, and Get City Dealz.
Jarboe is the author of YouTube and Video Marketing and is profiled in the book Online Marketing Heroes. He writes for Tubular Insights and The SEM Post. He is also a contributor to four books: Enchantment, Complete B2B Online Marketing, Strategic Digital Marketing, and The Art of SEO.
Jarboe is an instructor at Rutgers Business School Executive Education. He’s also the Video and Content Marketing faculty chair at Simplilearn. He is a frequent speaker at the Conversion Conference and other industry conferences. The International Search Summit audience voted him the winner of its first Medallion Speaker Award in 2010.”
“Amanda Kahlow, CEO and founder of 6sense, is a long-time player and leader in B2B marketing and conversion, having successfully established 6sense as the leading B2B predictive intelligence solution, raising $36 million from top investors like Bain Capital, Venrock and Salesforce, and securing million dollar deals with global brands such as Cisco, IBM, Dropbox and Dell. These achievements have landed her a spot on SF Business Times “40 Under 40” and the Fierce CMO “Women to Watch” lists in 2015.
Prior to 6sense, Amanda spent 14 years as the CEO and founder of CI Insights, a big-data services company that used multichannel analytics to help enterprise companies generate hundreds of millions in net-new business.”
“Long fascinated with the power and possibilities of the digital world, Thad Kahlow harnessed his enthusiasm and entrepreneurial spirit to found Business Online, one of the leading online marketing agencies in the nation today. His visionary leadership style coupled with a passion for delivering data-driven business solutions and measurable results provide the framework for successful and sustained client-agency relationships. With more than 16 years of digital marketing experience, Thad is a seasoned professional who maintains fresh and forward thinking insights into winning strategies that skillfully align business goals and user needs. Thad has directed strategy for leading global brands such as HP, Honeywell, Milgard, Workday and the American Red Cross.
Thad shares his brand of passion and professional acumen with digital marketing audiences in every corner of the industry, serving as keynote speaker and panel expert at more than 70 industry and executive conferences, including OMS and E-Marketing, TED-style talks at the BMA National event.”
“Michele Kiss is a recognized leader in the Digital Analytics industry, and a Senior Partner at Analytics Demystified. She helps organizations learn to draw insight from their web, mobile and marketing data, to make better business decisions. Michele is the winner of the Digital Analytics Association “Rising Star” award (2011) and “Practitioner of the Year” award (2013.) She is a frequent blogger, writer, podcast contributor and speaker.
Director, Digital Engagement Lab, Enterprise Division, Nuance
, Nuance Communications
“Jessica Langdorf is Director, Digital Engagement Lab, Enterprise Division, Nuance Communications. She works with market-leading brands to engage their customers on any device through online chat, guides, personalized content, and other automated tools, resulting in enhanced customer experience, increased revenue and reduced support costs. She is a Certified Usability Analyst (CUA) with an Award of Achievement in Web Analytics.
“Michael Mace is Vice President of Mobile at UserTesting. A longtime veteran of Silicon Valley, he co-founded two software startups, worked as an executive at Apple and Palm, and consulted on strategy and product planning to many of the tech industry’s leading firms. He’s a well-known tech industry speaker, with keynotes at the Apple Worldwide Developer Conference, speeches at conferences including CES and CTIA, and appearances on CNN, BBC, and Bloomberg TV.”
“Dan McGaw is a serial entrepreneur who has a passion for making everything around him better. As the Founder and CEO of Effin Amazing, an Analytics and CRO consultancy, he oversees marketing, analytics and growth hacking for the company’s clients. He previously founded Fuelzee, Starter Studio and Bootstrap Academy, to name a few. He was instrumental in the immense growth of Code School (which was recently acquired) as well as KISSmetrics. In his spare time, he likes to hang out with his wife and three sons, coming up with new businesses and doing laundry.”
Chris Mercer, Owner of “Seriously Simple Marketing, is a sought after analytics & optimization expert. For the past 4 years he and his team have been helping digital marketers use tools(like Google Tag Manager) to track and optimize their revenue. Connect with Mercer on Twitter,Facebook or his blog”.
“Luke Nesler is the Co-Founder of Impakt Marketing, a digital advertising agency and training company that works with businesses around the country on marketing and branding efforts such as social media, website design and video marketing
Luke’s agency is an industry leader in targeted social media marketing technologies. Luke’s agency works with brands such as, Harley-Davidson, Lucas Oil Pro Motocross, Major League Baseball, Nissan and Subaru.
Luke is also a national public speaker traveling the country to speak at conferences on the topics of entrepreneurship and social media.”
“Rob Ousbey is VP Operations for Distilled – the online marketing company with offices in Seattle, New York and London. Rob joined Distilled’s London office in 2008, and in 2010 moved to Seattle to run the newly launched Distilled US. He built a team of online marketing experts who deliver strategic and tactical work for everyone from small startups to the world’s largest brands.
Outside of Distilled, Rob loves exploring the Pacific Northwest with his wife & son.”
“Kelly Peters is the CEO and cofounder of BEworks, a leading management consulting firm that applies behavioral economics to solve real world challenges in both the public and private sector. As a leader in the application of behavioural economics to business challenges, BEworks has paved the way for organizations to implement behavioral science in order to innovate and get powerful outcomes. Prior to cofounding the firm, Kelly led innovation teams at the Royal Bank of Canada, Bank of Montreal, CANOE, and Financial Post. She has over twenty years of experience in financial services strategy and IT innovation and is a Fellow at the Institute of Canadian Bankers. Kelly and her team at BEworks have done extensive work in the CRO space, applying and testing concepts in behavioral economics to bring empirical data and experimentation to CRO strategy. Kelly is an influential thought-leader in the field of behavioural economics, and shares her expertise as a Faculty Lecturer of applied behavioural science at University of Toronto’s Rotman School of Management.”
“Hazjier Pourkhalkhali is the Global Lead, Optimization Strategy at Optimizely. He manages the Global Strategy Team and advises clients including eBay, Disney, Naspers, Adidas, and many other leading international companies. Hazjier also leads the Business Review program, which advises over 500 executives on their optimization strategy each year and shares competitive benchmarks and insights into their performance. Hazjier previously worked as a management consultant at McKinsey & Company.”
“Justin Rondeau is the Director of Optimization at DigitalMarketer and runs all of the optimization efforts and split tests at DM.
Named one of the top 25 most influential CRO professionals, Rondeau has spent his entire career working on optimization campaigns and has helped train some of the leading optimization teams at Fortune 500 companies.
Rondeau has run hundreds of tests for both B2B and eCommerce brands and has has analyzed 3,000+ tests across virtually every industry.
“Steve Rude is the Senior Optimization Specialist for the Legal Division of Thomson Reuters as well as the Lead Testing and Optimization Consultant/Strategist across multiple Thomson Reuters business units. Steve has been testing for 5 years (mostly as a one person testing team). He started the testing program at Thomson Reuters from scratch and has enjoyed great success, winning several testing awards along the way. He has consulted with multiple other businesses in various stages of testing, and been reviewed as having an extremely robust and mature testing platform by Adobe. Steve is not a vendor or trying to sell a book – he just loves to share with others that have a passion for testing.
“Edutainment at its big-80’s-hair best, Angie cleverly translates complex concepts into fun, actionable insights. Recognized by Forbes and Entrepreneur as a “top inline marketing expert to follow,” she’s known for empowering attendees with cutting-edge strategies, free “power tools” (templates, scorecards, code snippets, etc.) and tactical takeaways that’ll catapult your team and marketing to the next level. With her mash-up of data-driven technology and persuasive psychology, you’re guaranteed to leave her session smarter. ”
“Ayat Shukairy is an Amazon.com best-selling author, speaker, and co-founder of Invesp a conversion optimization company. Ayat Shukairy spent the last decade working with companies across the globe, explaining how they can create websites which users fall in love while generating great revenue. In her amazon.com best-selling book “Conversion Optimization: The Art and Science of Converting Prospects into Customers,” she explains how the six marketing principles: customer persona, trust and confidence, buying stages, engagement, FUDs, and incentives define success of all types of marketing initiatives, from websites to policy strategies.
Ayat is the brains and driving force behind Invesp, a globally recognized provider of conversion optimization software and services. She has worked with some of the world top brands such as, 3M, O’Reilly, the Special Olympics, Discovery, and Ebay; helping them increase online revenue by creating successful marketing campaigns. She is also a recognized voice in the industry publishing articles such as 31 e-commerce tips you need to try in 2016 or Are you Listening to the Voice Of Your Customer . She also conducts monthly live webinars that have presented ground breaking case studies and information on CRO. A pioneer in digital marketing and conversion rate optimization, Ayat is also a co-founder of the first all in one conversion optimization software, FigPii; a software by marketers, for marketers.”
“Jamie Smith is the CEO of Campaign Watch and has been involved in Internet marketing and software for the last 19 years. He has a long and successful track record of building great products and companies.
Jamie is a speaker and author who has provided thought leadership at more than 37 industry conferences and blogs including SearchEngineWatch.com, HeroConf, SES, ClickZ, SMX, Pubcon, Growth Marketing Conference, Internet Retailer and Startup Marketing. He has been quoted in prestigious publications such as the New York Times and the Wall Street Journal. With the help of his talented team, he built one of the first web analytics platforms that eventually became Index Tools and was later sold to Yahoo in 2008.
His last internet marketing agency Engine Ready was acquired in 2013. Since then he and his team have been working on developing Campaign Watch to help companies dominate the competition.”
“Claire is the CEO and co-founder of Experiment Engine, a platform for teams to manage and scale their testing programs. The average Experiment Engine customer runs over 1000 tests a year, and Claire is an expert in high-velocity testing program management, advanced optimization, and using technology to automate CRO process. Prior to founding Experiment Engine, Claire led Product Management & User Experience teams at several eCommerce and technology companies, most recently Electronic Arts. Based in Austin, Texas, she is a University of Texas graduate and passionate advocate for women in technology.”
“Linda West is Director of Digital Marketing at Act-On Software. In her role at Act-On, Linda oversees the company’s digital strategy including inbound marketing, digital advertising, content creation, and website optimization.
Prior to joining Act-On, Linda worked at a New York based marketing agency, implementing digital programs for a variety of B2B and B2C clients across the globe. Linda has also worked for some of the world’s largest publishing companies, transitioning their traditional marketing programs to a cost-efficient online model. Linda’s expertise is focused on content strategy, digital lead generation, and leveraging the latest marketing technologies to improve results.
“Quinn Whissen is the Director of Marketing at Vertical Measures, a full -service Internet marketing agency based in Phoenix, Arizona. Quinn directs all internal cross-platform marketing efforts with a strong focus on inbound lead generation. She has keen insights into both the high-level strategic work and day-to-day implementation that goes into creating a content marketing program that drives results. Quinn is a top-rated conference speaker at events around the country and a workshop leader known for her down-to-earth and tangible approach to digital marketing strategies.
Influence Architect, Top 10 Social Media Influencer
“Warren Whitlock is a digital business development strategist. In 2008, he wrote the first book about Twitter and Mobile Marketing, and the best selling “Profitable Social Media: Business Results Without Playing Games.” He is the host of Social Media Radio and speaks frequently about social media marketing, online publicity and marketing, social networking and building lifetime value for rapid growth. He was also named one of Forbes’ Top 10 Social Media Power Influencers of 2013.
Warren helps businesses transform to a new way of doing business using social media and online marketing and promotion to attract the right audience from the 2 billion people using the Internet. His breakthrough strategies to integrate mobile marketing, public relations and and lead generation with conversions to return on investment for lifetime value has helped hundreds businesses achieve rapid and continuing results from their marketing process.
Warren has worked in technology, business services and broadcasting, and is currently involved with media, health and several startups. He’s known on social media sites as @WarrenWhitlock, where you can find him in having individual discussions and answering questions daily.
“Specializing in strategic planning for multi-location and franchise brands, Steve Wiideman, of Wiideman Consulting Group, considers himself a scientist and practitioner of local and e-commerce search engine optimization and paid search advertising. Wiideman has a played a key role in the inbound successes of brands that have included Disney Parks and Resorts, Linksys, Public Storage, Meineke Car Care Centers, SKECHERS, Technicolor and others, with emphasis on strategy, planning and campaign oversight.
Wiideman has worked with Fortune 500 companies and small start-ups alike. His experience ranges from having managed or assisted with large sponsored ads budgets for well-known brands, to turning brick and mortar businesses into Internet profit machines using SEO best practices learned while studying under the world’s best organic and paid search optimization specialists.