Friday, April 21, 2017 – Post-Conference Workshop
Introduction to Conversion Rate Optimization
How much money are you losing with poorly performing landing pages?
Changes in landing page efficiency can dramatically improve the profitability of your online marketing programs. This fast-paced and practical hands-on training will provide you with a crash course in landing page optimization. Landing page optimization expert and SiteTuners CEO Tim Ash will help you to improve conversions by applying “The Matrix” methodology to your landing page or website. The Matrix is a framework for understanding your audience from a user-centered design perspective, and ensures that you will consistently get more of the right people through the right activities in the right order.
All participants will receive a personalized autographed copy of Tim Ash’s book Landing Page Optimization: The Definitive Guide To Testing & Tuning For Conversions.
Short lecture segments will alternate with practical hands-on work. Participants will complete exercises to apply key concepts to their specific situation.
What You Will Learn
- How to define mission-critical parts of your website
- Defining and measuring the appropriate conversion action Segmenting your online audience into roles
- Breaking down each role into specific tasks (“use cases”)
- Understanding key decision making steps (awareness, interest, desire, action)
- Understanding the psychology of your audience and their cognitive styles
Who Should Attend
- Marketing directors
- Online media buyers
- Webmasters & web designers