Thursday, April 20, 2017 – Morning Keynote
The Billion Dollar Millennial
What does it take to convert the digital natives of the Millennial Generation as they assume bigger pocketbooks and consumer technology becomes increasingly sophisticated? Join Kerri Pollard, Chief Revenue Officer at Honey, a shopping technology start-up, as she shares exclusive data on the winding road paved by these emerging consumers and how such data is leveraged to enhance the Honey product in driving more conversions. With 4M+ shoppers – in which 67% are millennials – Honey has unique insights into their cross-site shopping behavior and the factors involved in the final purchase decision. Stories will also be shared about the growing success of this shopping start-up as it continues to delight advertisers, consumers and Silicon Valley venture capitalists. Regardless of your role in the conversion landscape, you will benefit from learning how to effectively adapt to the ever-changing online consumer and leveraging technology to do so.Register now!