Tuesday April 18 – Welcome Reception

Let’s kick off the fun early! All Conversion Conference attendees are invited to an opening reception on Tuesday, April 18, from 5:30 – 7:00 pm. Get to know the other attendees and mingle with the the sponsors in the exhibit hall. Plan your arrival time accordingly!

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Thursday April 20 – Official Afterparty

Let’s close out the conference with an afterparty! All Conversion Conference attendees are invited to an afterparty on Thursday, April 20, from 9:00 pm – 12midnight. Join chair Tim Ash in the Presidential Suite for an afterparty with heart-stopping views of the Vegas strip from the rooftop pool deck. Mingle with fellow attendees and speakers, and conclude your conference with style!

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Friday, April 21, 2017 – Post-Conference Workshops

Two days is just not enough to pack in all the great content we have in store for you! Why not stay a day later for a post-conference workshop?

All workshops will be held Friday, April 21st at the Rio All-Suites Hotel in Las Vegas.

There is an additional fee for each workshop. Limited availability – Sign Up Now!
Tim Ash
Introduction to Conversion Rate Optimization Presented by Tim Ash 9 am – 1 pm

Introduction to Conversion Rate Optimization

How much money are you losing with poorly performing landing pages?

Changes in landing page efficiency can dramatically improve the profitability of your online marketing programs. This fast-paced and practical hands-on training will provide you with a crash course in landing page optimization. Landing page optimization expert and SiteTuners CEO Tim Ash will help you to improve conversions by applying “The Matrix” methodology to your landing page or website. The Matrix is a framework for understanding your audience from a user-centered design perspective, and ensures that you will consistently get more of the right people through the right activities in the right order.

All participants will receive a personalized autographed copy of Tim Ash’s book Landing Page Optimization: The Definitive Guide To Testing & Tuning For Conversions.

Short lecture segments will alternate with practical hands-on work. Participants will complete exercises to apply key concepts to their specific situation.

What You Will Learn

  • How to define mission-critical parts of your website
  • Defining and measuring the appropriate conversion action Segmenting your online audience into roles
  • Breaking down each role into specific tasks (“use cases”)
  • Understanding key decision making steps (awareness, interest, desire, action)
  • Understanding the psychology of your audience and their cognitive styles

Who Should Attend

  • CMO’s
  • Marketing directors
  • Online media buyers
  • Webmasters & web designers
Lee Feinberg
Communicating Information Visually – Hands-on Master Class Presented by Lee Feinberg 9 am – 1 pm

Communicating Information Visually

A picture is worth a thousand words – it is also worth a million dollars.

So why are you struggling with outdated spreadsheets, boring Powerpoint decks, and ugly dashboards from your marketing tools to convey critical information about your business to colleagues and partners?

Think about this. If you don’t know the rules of language, a word processor doesn’t make you a good writer. In this practical hands-on workshop you will learn the language of effectively presenting information visually for maximum impact.

What you will learn:

  • Leverage the connection between how your brain processes visuals and analyzes data
  • Apply the visualization hierarchy to choose the proper presentation of data
  • Strip away visual clutter so your key messages stand out
  • Avoid common pitfalls that make it hard for your audience to absorb information quickly

Who is it for:

  • CRO practitioners
  • Marketing executives
  • Business owners
  • Product managers
  • Traffic acquisition specialists
Angie Schottmuller
Conversion-Centered Content Strategy Presented by Angie Schottmuller 9 am – 1 pm

Conversion-Centered Content Strategy

Planning effective web content can be challenging.

What’s your strategy? I’m not talking about a blog calendar. I’m talking about a chosen process that brings completion of desired goals to fruition – for you AND web visitors.

Join this hands-on workshop to learn a cutting-edge framework that effectively closes the content loop for your SEO, UX, and conversion strategies. No more competing tactics. No more hopeful paths to conversion. No more creating content “because it’s blog publishing day.” It’s time to market content smarter, not harder, and see some remarkable tangible results along the way!

What you will learn:

In just 4 hours, you’ll complete a content journey map that will serve as a compass and actionable content framework for driving and converting satisfied web visitors. (Yes, …a CONTENT journey map. Content is the road by which users travel. If your path is scary, confusing or riddled with potholes, …journey abandonment is inevitable. Understanding and plotting a content journey map is vital for converting traffic, regardless of where users enter your website.)

Who Should Attend:

Marketers that plan or create content (home, category, product, article or landing pages) in effort to drive website traffic, leads, or sales.

Learning Objectives:

  • Topic Hubs – How to prioritize and group content efforts into comprehensive, value-added topic groups that will optimally help you gain relevance and authority in the eyes of both consumers and search engines?
  • UX Assessment – How to evaluate a user experience for a given topic hub from search to conversion – plotting vital aspects of questions, needs, anxieties, and emotions? (“UX Canvas” template provided.)
  • Content Journey Maps – How to inventory and plot a respective content journey that optimally serves your target audience? What content types, keywords, emotional triggers, and calls-to-action are appropriate for each stage of the journey stage? i.e. aware > consider > compare > commit. (*Content Journey Profile template provided.)
  • Organic Landing Pages – What types of “dedicated landing pages” (webinars, resource downloads, quizzes, etc.) are needed to assist the journey, and when/where should they be accessible from your main website?
  • Quality Content Recon – How to grade and audit “quality” of content planned/created with scorecards and online polls to ensure successful path to conversion?

Plug the holes in your conversion funnel. This fast-paced, interactive workshop is guaranteed to provide eye-opening insights that will catapult your content efforts to the next level.


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