Tuesday April 18 – Welcome Reception

5:30 – 7:00 pm
Welcome Reception – Let’s kick off the fun early! All Conversion Conference attendees are invited to an opening reception. Get to know the other attendees and mingle with the the sponsors in the exhibit hall. Plan your arrival time accordingly!
 

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Friday, April 21, 2017 – Post-Conference Workshop

Two days is just not enough to pack in all the great content we have in store for you! Why not stay a day later for a post-conference workshop?

The workshop will be held Friday, April 21st at the Rio All-Suites Hotel in Las Vegas.

There is an additional fee for the workshop. Limited availability – Sign Up Now!
Tim Ash
Introduction to Conversion Rate Optimization Presented by Tim Ash 9 am – 1 pm

Introduction to Conversion Rate Optimization

How much money are you losing with poorly performing landing pages?

Changes in landing page efficiency can dramatically improve the profitability of your online marketing programs. This fast-paced and practical hands-on training will provide you with a crash course in landing page optimization. Landing page optimization expert and SiteTuners CEO Tim Ash will help you to improve conversions by applying “The Matrix” methodology to your landing page or website. The Matrix is a framework for understanding your audience from a user-centered design perspective, and ensures that you will consistently get more of the right people through the right activities in the right order.

All participants will receive a personalized autographed copy of Tim Ash’s book Landing Page Optimization: The Definitive Guide To Testing & Tuning For Conversions.

Short lecture segments will alternate with practical hands-on work. Participants will complete exercises to apply key concepts to their specific situation.

What You Will Learn

  • How to define mission-critical parts of your website
  • Defining and measuring the appropriate conversion action Segmenting your online audience into roles
  • Breaking down each role into specific tasks (“use cases”)
  • Understanding key decision making steps (awareness, interest, desire, action)
  • Understanding the psychology of your audience and their cognitive styles

Who Should Attend

  • CMO’s
  • Marketing directors
  • Online media buyers
  • Webmasters & web designers

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