Amy Africa has been in the forefront of web usability studies, web design improvement, and successful e-commerce for more than 15 years. Her depth of knowledge, backed by intensive field testing and web user studies, has earned her the reputation of a voice to be heard on Internet topics ranging from site improvement, traffic building and SEO to analytics and email marketing.
Amy has pioneered many successful web marketing initiatives in navigation, email marketing, shopping carts and abandoned carts that are making her clients much more profitable. She is one of the best web marketers today because she combines incredible direct marketing skills with proven web techniques. Her clients include: American Express, Dell, Microsoft, Better Homes & Gardens, Coca Cola, and many more.
As Closed Loop CEO and founder, Loveday helps organizations leverage user experience to maximize strategic advantage-especially finding the little UX details with the biggest impact. His work is guided by a few simple beliefs: Good user experience is good business. There’s always room for improvement. And companies that value design, UX, and the human element will outperform those that live and die only by the numbers.
With Sandra Niehaus, Lance cowrote the breakout business strategy book Web Design for ROI . His educational background includes an exploratory tour of law school, preceded by a BS in Managerial Economics from UC Davis.
Author, Webs of Influence: The Psychology of Online Persuasions
With a background in psychology, web design and digital strategy, Nathalie Nahai coined the term “web psychology” in 2011, defining it as “the empirical study of how our online environments influence our attitudes and behaviors”. Leveraging this knowledge, she helps businesses apply scientific rigor to their design and decision-making processes, enabling them to achieve better engagement online.
Natalie lectures internationally on the subject of web psychology and has worked with Fortune 500 companies, design agencies and myriad small and medium sized businesses. She also writes for Marketing Week and Psychology Today, and contributes to UK-based publications and radio programs on the subject of online behavior and research.
Tim Ash is the author of the bestselling book “Landing Page Optimization”, and CEO of SiteTuners, a conversion rate optimization firm that helps companies make their websites and online marketing programs more effective.
Over the past two decades, Tim has helped major US and international brands to improve the outcomes of their web-based initiatives. Companies like Sears, Google, Expedia, eHarmony, Facebook, American Express, Canon, Nestle, Symantec, Intuit, Autodesk, Yahoo! and many others have benefitted from Tim’s deep understanding and innovative perspective.
Tim is a highly-regarded speaker at industry conferences worldwide. He is the founder and chairperson of Conversion Conference and a frequent contributor to print and online publications. Since 1995, he has authored more than 100 published articles. He earned a dual-major Bachelor of Science degree “with highest distinction” in Computer Engineering and Cognitive Science and a Master’s degree in Computer Science from UC San Diego.
At Conversion Max, Theresa specializes in helping mid-sized businesses increase their online revenues with conversion optimization. She has a Master’s Degree in Marketing from the University of Colorado in Denver, a Master Certification in Conversion Optimization from Market Motive, and is a Google AdWords Qualified Individual.
Theresa contributes guest blog posts to several popular conversion and PPC blogs, such as Unbounce, UserTesting, and 3Q Digital, among others. Her writing has also been included in the Wall Street Journal and is often included in Marketing Day. She’s a dog-lover, a new mom, and a former travel-junkie.
Tom Bowen is President & Founder of Web Site Optimizers, a consulting agency focusing on delivering bottom-line results for customer websites through practices such as Usability Testing, Conversion Rate Optimization, Advanced Analytics, and A/B Testing. Since its founding in 2002, Web Site Optimizers has helped clients such as Bayer, Verizon, Dynamex, Maggiano’s, and Pegasus Solutions utilize their websites to meet and exceed their marketing objectives.
Tom’s experience in Internet Marketing dates back to 1999 working for GTE, Sprint, and Verizon prior to founding Web Site Optimizers in 2002. He has always been passionate about making things easier to use.
Tom lives in Dallas, Texas with his wife and three children. He claims to be the luckiest man in the world.
Byron White is an author and founder of ideaLaunch, recently awarded the INC 5000 fastest growing companies in the US. His businesses connects more than 10,000 companies with 10,000 professional writers in a robust online platform. He’s one of the original content marketing revolutionaries, published author of two books on the content marketing topic, and a popular speaker at more than 100 conferences and webinars. A proven entrepreneur, his success is well documented in numerous publications.
Doug is responsible for supporting the success of SiteSpect’s clients by delivering web optimization and analytics consulting. With more than 15 years’ experience in the space, Doug’s previous positions include product management and consulting roles at RR Donnelley and Hay Management Consultants. In these positions, he consulted on analytics-driven omnichannel marketing solutions for global brands including John Deere, Hewlett Packard, and 3M.
Doug holds an M.S. in Information Systems from Drexel University and a B.A. in Economics and Philosophy from Union College.
Nate Ende is the Chief Innovation Officer of the fast-growing internet optimization agency Trinity Insight, and works with leading brands including David’s Bridal, Siemens, Harry & David, LIFE, Evine Live, and Liberty Travel to improve digital performance. Nate has worked in e-commerce for over eleven years and has deep experience in leading cross-functional teams in executing strategic growth and optimization functions. Nate leads Trinity’s conversion optimization division in helping organizations implement & leverage a solid analytics strategy and pragmatically executing optimization efforts in order to create better customer experiences and improve efficiencies.
Since 1997, Brian Cugelman, PhD has built an extensive career in social mobilization, digital engagement, and data science. He has has trained well over 150 companies on the science of persuasive technology, through his popular York University workshop on Persuasive Psychology and Interactive Design, which frequently sells out. His research on the psychology of health behavior change websites is published in the world’s top scientific e-health journal. Even the Pentagon invited Brian to educate them about persuasive design. Through AlterSpark, Brian helps clients leverage psychology and statistics to design higher converting online technologies and campaigns.
Ryan Deiss is the founder of Idea Incubator LP and DigitalMarketer.com. After starting his first online business in 1999 (so he could make some extra cash to buy an engagement ring for his girlfriend…now wife) Ryan went on to become a leader in the digital marketing space as well as a prominent niche media publisher.
Today, Ryan’s holding company, Idea Incubator LP, employs 80+ people all over the world and owns dozens of companies, both online and offline, ranging from survival blogs to industrial water filter manufacturers.
When not in the office, Ryan enjoys spending time with his 4 amazing kids and his beautiful wife (who Ryan rightly credits for all his success).
Janet Driscoll Miller is the president and CEO of digital marketing firm Marketing Mojo. Janet has over ten years of landing page and conversion optimization experience and is a frequent speaker on the topic at conferences including MarketingProfs B2B and Pubcon. She holds a degree in communications and graphic arts from James Madison University.
Tammy Everts has spent the past 18 years obsessed with the many factors that go into creating the best possible user experience. For the past several years, her obsession has focused on web/application speed. As a senior researcher, writer, and performance evangelist at Radware, Tammy researches the technical, business, and human aspects of web/application performance, and she has shared her findings via countless blog posts, presentations, case studies, articles, and reports. She runs the popular blog Web Performance Today.
Tammy Everts has spent the past 18 years obsessed with the many factors that go into creating the best possible user experience. For the past several years, her obsession has focused on web/application speed. As a senior researcher and evangelist at SOASTA, Tammy researches the technical, business, and human aspects of web/application performance, and she has shared her findings via countless blog posts, presentations, case studies, articles, and reports.
Basile Fattal has 18 years of marketing and digital media experience. His corporate experience in multinational organizations such as ASML, HP and Philips has been complemented by 2 successful e-commerce start-ups. In the course of his career Basile has specialized in the areas of marketing communications, e-commerce, CRM, SEO and most recently mobile apps. Prior to joining 8Seconds, he spent 8 years at Philips as Sr. Global CRM Manager. Basile graduated from UC Berkeley with a degree in Business Administration. He is a regular speaker at digital and email marketing conferences.
Barry Feldman is a content marketing consultant, copywriter and creative director with experience that predates AOL, Google and web-dot-anything. He’s been leading the creation of thousands of marketing programs for companies big and small for 25 years.
Barry blogs at many top online marketing websites and is a popular columnist. He’s often featured in interviews, webinars and industry best-of lists. Barry has been named a Top 40 Online Marketer by Online Marketing Institute, a Top 20 Content Marketing Leader by Onalytica and was included in LinkedIn’s Top 25 Social Media Marketers.
An attorney who specializes in negotiation, copywriting, marketing strategies, mergers, acquisitions and exit strategies, Roland Frasier is one of the principals of Idea Incubator and Digital Marketer. After he completed law school, Roland opened his own law practice, acting as managing partner and taking responsibility for all the marketing and advertising. During that time he began joint venturing deals with clients and gradually evolved from practicing law to buying and selling companies, repositioning businesses and direct response marketing.
Over his career, Roland has done infomercial deals with Gunthy-Renker and K-Tel Direct, publishing deals with Simon & Schuster and Random House, negotiated shows with major hotels on the Las Vegas strip, been involved in over 100 private and public offerings, run international hedge funds, worked with copywriting great Gary Halbert, created presentations and marketing campaigns for major brands and much more.
Oli has seen more landing pages than anyone on the planet. He coined the term Conversion Centered Design, authoring the marketing theory behind its 7 principles. At Unbounce, he lives in front of a 20ft whiteboard, mashing up usability, interaction design and landing page optimization to create better conversion experiences.
His disdain for marketers that send PPC traffic to a homepage is legendary. When not trying to rewire conversion methodology, Oli spends time mulling ideas like legally changing his name to “Landing Page” to garner extra SEO love from his guest post byline, and was recently named “The 2014 marketer to watch”, in the under 42 category, by his mother.
Scott Gunter is a senior-level usability professional with a 15 year track record of successfully leading and conducting user experience research using an extensive array of methodologies. Scott has successfully completed more than 300 research projects on behalf of companies like J.C. Penney, Kohl’s, Office Depot, and Dollar Tree. In addition to conducting research, Scott also writes articles for various publications in user experience including Usability.com, has presented at multiple conferences on the topic of user experience and research techniques, and also creates and produces webinars at Usability Sciences.
As an interactive creative director leading a team of web designers, Alex Harris has been creating and testing landing pages for ecommerce web sites since 2004. Bryan Eisenberg has called Alex “one of our secret weapons” in helping increase clients’ conversion rates. Having produced more than a hundred ecommerce stores, Alex knows what it takes to increase online sales, generate more leads and make more money online. In 2014 he published “Boost E-commerce Sales and Make More Money: Three Hundred Tips to Increase Conversion Rates and Generate Leads.”
Joel Harvey is a seasoned digital marketing executive and entrepreneur with an 11 year background in executing complex optimization engagements. As a Managing Partner at Conversion Sciences, he and his team design and run hundreds of tests per year. He asks why a lot, challenges assumptions, laughs loud and constantly reaches for the next level of results.
John Hossack has spent more than ten years helping companies both large and small to improve the performance of their online channels. His passions and much of his time are spent focusing on analytics, usability, and conversion testing with the goal of improving user experience and business conversion rates.
John has presented at the eMetrics Summit, Digital Analytics Association events, and the Internet Marketing Conference, in addition to numerous webinars, including sessions for the American Marketing Association. He holds an MBA from the Australian Graduate School of Management and a BSc in Economics from the University of Victoria, and is a past president of the International Internet Marketing Association.
Greg Jarboe is the President and co-founder of SEO-PR, a content marketing agency. He is also the author of YouTube and Video Marketing: An Hour a Day as well as a contributor to Strategic Digital Marketing: Top Digital Experts Share the Formula for Tangible Returns on Your Marketing Investment, Complete B2B Online Marketing, and Enchantment: The Art of Changing Hearts, Minds, and Actions. He is also profiled in Online Marketing Heroes: Interviews with 25 Successful Online Marketing Gurus. He’s on the faculty at the Rutgers Business School and Market Motive. He writes for ClickZ and ReelSEO. He is also a frequent speaker at industry conferences.
Alhan Keser is the Director of Optimization Strategy at WiderFunnel. There he leads R&D in the conversion optimization space and has generated millions in revenue for WiderFunnel’s enterprise and startup clients. He was formerly CMO of fast-growing NYC digital agency, Blue Fountain Media, where he contributed to 1,000% revenue growth in 5 years. He’s spoken at conferences such as the eMetrics, ClickZ Live, and Hero Conference. When not delivering great results to clients, Alhan can be found training for his next triathlon.
Larry Kim is the founder of WordStream, a PPC management software and services company whose free PPC and keyword research tools have been used by more than a million internet marketers worldwide. Larry has been named the most influential PPC marketer in the world for the last two years by PPC Hero and 3QDigital, and his internet marketing blog is read by nearly a million visitors every month. Larry is a columnist for Search Engine Land, Search Engine Watch, Hubspot, Moz, Inc Magazine, Marketing Profs, and dozens of other publications.
Peep Laja runs conversion optimization agency Markitekt, and world’s most popular CRO blog ConversionXL.
He is an entrepreneur and conversion optimization expert who has been doing digital marketing for more than a decade in Europe, Middle East, Central America and the US. He has extensive experience across verticals: in the past he’s run a software company in Europe, an SEO agency in Panama, real estate portal in Dubai and worked for an international non-profit.
Brian is Director of Optimization at SiteTuners, a firm that improves website conversion rates via conversion-focused redesign blueprints, landing page testing, and training of internal optimization teams. Brian’s 20 years of hands-on and strategic online marketing experience spans a diverse range of industries and has made him a popular expert speaker at industry conferences such as Search Marketing Expo, PPC Summit, Conversion Conference, Online Marketing Summit, and others. Brian earned a B.A. in Economics from the University of California, San Diego and an M.B.A. from the W.P. Carey School of Business at Arizona State University, graduating both schools with honors.
Mike Loveridge is the Head of Conversion Rate Optimization in the Digital Center of Excellence at Humana, based out of Louisville, KY. Mike has a B.S. in Statistics and Math, and an MBA from BYU. Prior to Humana, Mike conducted marketing research analytics for major Hollywood movie studios, ran the marketing analytics team for a presidential campaign, developed pricing strategy and models at Intel and performed web analytics and conversion testing for Ancestry.com, Adobe, and GE.
In between, Mike has spent hundreds of nights in a tent… in places as diverse as Alaska, Nepal, Central America, Europe, and all over the USA. He has been to Everest, chanted with monks in Himalayan monasteries, meditated in ancient ruins high in the Andes, climbed Angkor and Mayan temples, was a whitewater river guide on the Colorado River, and a competitive rock climber. Not surprisingly, his passions include CRO, extreme outdoor adventure, fireflies, and Costco.
Larry Marine is one of the fortunate few who earned his degree in User Experience/User Centered Design from the master, Dr. Don Norman. Larry has been a design expert for more than 20 years and has created some of the most successful designs across the web, including e-commerce, medical, enterprise, and consumer products.
Larry’s impressive client list includes FedEx, American Airlines, Novartis, Proflowers, Pyxis, Vanguard Mutual Funds, Roche, and many top brands. His talks, though infrequent, are always attendee favorites, and his depth and breadth of experience and knowledge puts him in that rare breed often referred to as a true expert.
Dan McGaw is a serial entrepreneur who has a passion for making everything around him better. As the Founder and CEO of Effin Amazing, an Analytics and CRO consultancy, he oversees marketing, analytics and growth hacking for the company’s clients. He previously founded Fuelzee, Starter Studio and Bootstrap Academy, to name a few. He was instrumental in the immense growth of Code School (which was recently acquired) as well as KISSmetrics. In his spare time, he likes to hang out with his wife and three sons, coming up with new businesses and doing laundry.
Charles Nicholls is a leading industry expert on ecommerce, web analytics, mobile marketing, and online buyer behavior. He serves as Chair of the Conversion Academy, a think tank which produces primary research into consumer motivations and buyer behaviour. He has authored several books including ‘Lessons Learned from the Top 10 Converting Websites’ and ‘The Science of Shopping Cart Abandonment.’ Charles is a market analyst, blogger, commentator and contributor to business and ecommerce publications including Mashable, Forbes, BusinessWeek, Marketing Profs, ClickZ, and Practical eCommerce.
Mat is a senior level social media strategist with a proven ability to drive record-high social media campaign response rates across a diverse range of industries. Mat’s past positions include head of social media at DocuSign, where he earned a Best Advocate Marketing Award for his campaign to gather genuine product/company reviews, recommendations and endorsements from advocates, and strategic creative director at Banyan Branch, where he designed multi-channel social media campaigns to support client business growth.
Since founding SpyFu in 2006, Mike Roberts has led the charge in transforming how search marketers craft their PPC and SEO strategies. His ideas fuel success for many entrepreneurs, largely because of his ability to understand the challenges search marketers face each day. Mike obsesses over what makes something work and applies that thinking to search marketing. He thrives on dissecting data to learn what makes some ads work better than others, and sharing his findings so that everyone can learn from the wisdom of the market.
Paul has more than 12 years of experience in product development and marketing with a primary focus on e-commerce applications, landing page optimization UI/UX and conversion rate optimization. He is a certified SCRUM manager and speaker for various IT conferences and marketing events, including CloudCon Expo, PubCon, the Google-Ukraine workshop, and other European conferences.
Angie is a marketing technologist – a rare hybrid of a big picture strategic, technical-savvy, creatively persuasive digital marketer. She currently leads optimization at Three Deep Marketing for clients like Nestle USA, Gerber, Red Wing Shoes, Marvin Windows, and more. From optimizing landing pages, converting organic search traffic, or quantifying social media ROI – she excels harnessing complex technology and concepts and transforming them into simple, actionable strategies that drive meaningful results. Angie recently authored curriculum for the Art Institutes’ inaugural online marketing major and speaks internationally at conferences like SMX, SES, eMetrics, and Conversion Conference.
Angie aspires to deliver the “most actionable presentation” at every event. We challenge you to attend her session and hold her accountable! (Note: Don’t be misled by Angie’s big 80’s hair; her marketing thought leadership across search, social, and conversion is truly cutting edge.)
Born in a family of psychologists, Bart Schutz studied consumer psychology at Tilburg University in the Netherlands. With more than 15 years of helping businesses to psychologically optimize their online strategy & communication, he is one of the few leading voices to have academic, strategic and hands-on experience in engineering online persuasion.
Bart is known for his roller coaster presentation style in which he spoils the audience with digital data insights and online A/B-tests that clearly prove the effectiveness of applying behavioral economics, neurosciences and good ‘ol psychology. He is the founder of WheelofPersuasion.com (showcasing more than 200 Online Persuasion Techniques), as well as the Chief Persuasion Officer within the award winning company Online Dialogue, where he is responsible for knowledge sharing through their academy and online courses.
Michael Summers has held senior UX Research roles with Scient (NYC), Nielsen Norman Group (NYC), and GSI Commerce (Philadelphia), and is currently the Director of User Experience Research at PayPal. He has spoken at SXSW, Shop.org, Internet Retailer, London Conversion Conference, Germany Conversion Summit, Stockholm Conversion Jam, China User Friendly, CHI, AIGA, and UXPA.
Founder and SEO DirectorOmni Marketing Interactive
Founder and SEO Director, Omni Marketing Interactive Shari Thurow has optimized, architected, and designed websites since 1995 and her firm, Omni Marketing Interactive, has worked with the National Cancer Institute, Huffington Post, ABC News, WebMD, Children’s Hospital of Philadelphia, Assurant Health, Encyclopedia Britannica, Expedia, Travelocity, Home Depot, Angie’s List, Sony Music, and Microsoft. She served on the Board of Directors of the Information Architecture Institute (IAI) and the Editorial Advisory Board of the ASLIB Journal of Information Management (AJIM). She also served on the Board of Directors of the User Experience Professionals Organization (UXPA).
Shari is the author of “Search Engine Visibility”, which has been translated into French, Japanese, Korean, Polish, and Russian. Her book “When Search Meets Web Usability” shows how to bridge the gap between search-engine results and your website.
Jordi Torras is the Founder and CEO of Inbenta, a technology company that is bringing artificial intelligence and natural language processing to online search, support and self-service. Prior to Inbenta, Jordi founded SBD Technologies in Madrid, a professional services firm which he grew and optimized until it was acquired by a major French company. He is also an Associate Professor at EADA Business School Barcelona, teaching strategy and entrepreneurship to young and older students alike.
Joe Weller, currently Senior Marketing Manager at Smartsheet, started his online marketing career in 1997, building content for the Chevrolet.com website. Since then, he’s been in various marketing roles on both the client and agency sides, spanning both B2C and B2B businesses. While at Point It (Seattle’s largest independent PPC firm), he was Director of Client Services and managed PPC programs for clients large and small, such as Tableau Software, ShareBuilder, Concur, and Gain Capital. At the software pioneer RealNetworks, he ran the Real.com website for a number of years, boosting conversion rates significantly through CRO efforts. He has spent 10 years in the search marketing industry, specializing in PPC, SEO and Conversion Rate Optimization. Joe received an MBA from Willamette University and a BA from Miami University. He lives in Seattle with his wife and three daughters.
Ton is a web analyst who became a growth hacker, an optimization lunatic and entrepreneur. He founded the biggest blog in the Netherlands on Analytics and Optimization (webanalisten.nl) and organizes many events on this subject in the Netherlands. He started well known optimization firm Online Dialogue five years ago and is now the CEO of Testing.Agency – an A/B-test development and management machine. His life is all about growth optimization and bare foot presentations to inspire the world to get more value out of their digital efforts.
John Whalen has a PhD in Cognitive Science and more than 15 years of User-Centered Design (UCD)experience. His specialty is to deeply understand an audience and assist to update the UX of a site or app to improve the conversion of the site. He has provided conversion optimization and redesign consulting for major sites such as PayPal.com, HP.com and NIH.gov, and currently leads Brilliant Experience – a consultancy that supports the success of mission-critical innovation projects by using a unique blend of user-centered design, psychology, design thinking and lean startup techniques.
John’s specialty is to provide businesses with lasting competitive advantages using a mix of user research insights and expert knowledge of human vision, language and decision making. He has experience (and great stories to tell from) working with Fortune 500 clients in the financial, healthcare, ecommerce and government verticals. John is currently focusing on helping large enterprises integrate brain science into agile design thinking and UCD projects. He is a frequent presenter at UX professional association events, consistently earning top ratings and tweets of appreciation from attendees.
Karl Wirth is the CEO and Co-Founder of Evergage. He is passionate about helping businesses improve their conversion through relevant, in-context communication. Karl is a software executive who has led product and marketing functions at Red Hat, Sentillion, and RSA Security. He graduated from Harvard with a degree in Physics