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Tim Ash

Half-Day Workshop
with Tim Ash

Tuesday, May 12

9 am – 1 pm

Las Vegas, NV

Introduction to Conversion Rate Optimization

How much money are you losing with poorly performing landing pages?

Changes in landing page efficiency can dramatically improve the profitability of your online marketing programs. This fast-paced and practical hands-on training will provide you with a crash course in landing page optimization. Landing page optimization expert and CEO Tim Ash will help you to improve conversions by applying “The Matrix” methodology to your landing page or website. The Matrix is a framework for understanding your audience from a user-centered design perspective, and ensures that you will consistently get the more of right people through the right activities in the right order.

Introduction to Landing Page Optimization

All participants will receive a personalized autographed copy of Tim Ash’s book Landing Page Optimization: The Definitive Guide To Testing & Tuning For Conversions.

Short lecture segments will alternate with practical hands-on work. Participants will complete exercises to apply key concepts to their specific situation.

Register Now
Limited Seating

What You Will Learn

  • How to define mission-critical parts of your website
  • Defining and measuring the appropriate conversion action Segmenting your online audience into roles
  • Breaking down each role into specific tasks (“use cases”)
  • Understanding key decision making steps (awareness, interest, desire, action)
  • Understanding the psychology of your audience and their cognitive styles

Praise from Past Participants

“The workshop with Tim was very informative and offered a footprint worth following. This will be greatly recognized within our future marketing efforts.”

– Tree Fine Internet Systems , JD Mellberg Financial

“Very good session, especially the insights about what we sell and how we upsell, I had many ideas popping up. Thank you very much for both the conference and the workshop.”

– Lisa Meskotora, Dating Factory.

“Got exactly what I was expecting to get.”

– Yaniv Buhot, Omay-Web

“Great way to tie together all info learned in the conference. Very valuable. Thanks!”

– Caroline Harrington, Gaurdian Energy Technologies

“Overall great session. Learned much.”

– Javed, Trusted Pardons/Expunge America

“Well worth spending the extra day after the conference ended.”

– Brian Lang, Axcess Financial

“Workshop went great, enjoyed Tim’s willingness to work one-on-one while keeping everyone else involved.”

– Wyatt Ernst, Triu Naturals LLC

“Favorite workshop of the conference”

– Erin Bashaw,

“Workshop was great, especially for personalized feedback on websites”

– Georgia Lewis, Byzantium Marketing

Register Now
Limited Seating

Who Should Attend


Marketing directors

Online media buyers

Webmasters & web designers

Attended by 150+
Companies Including:


AVG Technologies

Capital One

Citrix ShareFile



Columbia Sportswear

Deluxe Corp

Enova Financial


Experian Consumer Direct



FDM Travel

Garden’s Alive

Getty Images

Gun Dog Supply

Hedgeye Risk Management

Home Gallery Stores


JD Mellberg Financial

Lakeview Health Systems

Leapfrog Online

Matrix Direct

Moody’s Analytics


PayPal Inc

Publishers Clearning House

SE Jones


The Collegebound Network



TXU Energy