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Tim Ash

Half-Day Workshop
with Tim Ash

Tuesday, May 12

9 am – 1 pm

Las Vegas, NV

Who Should Attend


Marketing directors

Online media buyers

Webmasters & web designers

Attended by 150+
Companies Including:


AVG Technologies

Capital One

Citrix ShareFile



Columbia Sportswear

Deluxe Corp

Enova Financial


Experian Consumer Direct



FDM Travel

Garden’s Alive

Getty Images

Gun Dog Supply

Hedgeye Risk Management

Home Gallery Stores


JD Mellberg Financial

Lakeview Health Systems

Leapfrog Online

Matrix Direct

Moody’s Analytics


PayPal Inc

Publishers Clearning House

SE Jones


The Collegebound Network



TXU Energy





Introduction to Conversion Rate Optimization

How much money are you losing with poorly performing landing pages?

Changes in landing page efficiency can dramatically improve the profitability of your online marketing programs. This fast-paced and practical hands-on training will provide you with a crash course in landing page optimization. Landing page optimization expert and CEO Tim Ash will help you to improve conversions by applying “The Matrix” methodology to your landing page or website. The Matrix is a framework for understanding your audience from a user-centered design perspective, and ensures that you will consistently get the more of right people through the right activities in the right order.

Introduction to Landing Page Optimization

All participants will receive a personalized autographed copy of Tim Ash’s book Landing Page Optimization: The Definitive Guide To Testing & Tuning For Conversions.

Short lecture segments will alternate with practical hands-on work. Participants will complete exercises to apply key concepts to their specific situation.

Register Now
Limited Seating

What You Will Learn

  • How to define mission-critical parts of your website
  • Defining and measuring the appropriate conversion action Segmenting your online audience into roles
  • Breaking down each role into specific tasks (“use cases”)
  • Understanding key decision making steps (awareness, interest, desire, action)
  • Understanding the psychology of your audience and their cognitive styles

Praise from Past Participants

“The workshop with Tim was very informative and offered a footprint worth following. This will be greatly recognized within our future marketing efforts.”

– Tree Fine Internet Systems , SpyFu

“Very good session, especially the insights about what we sell and how we upsell, I had many ideas popping up. Thank you very much for both the conference and the workshop.”

– Lisa Meskotora, Dating Factory.

“Got exactly what I was expecting to get.”

– Yaniv Buhot, Omay-Web

“Great way to tie together all info learned in the conference. Very valuable. Thanks!”

– Caroline Harrington, Gaurdian Energy Technologies

“Overall great session. Learned much.”

– Javed, Trusted Pardons/Expunge America

“Well worth spending the extra day after the conference ended.”

– Brian Lang, Axcess Financial

“Workshop went great, enjoyed Tim’s willingness to work one-on-one while keeping everyone else involved.”

– Wyatt Ernst, Triu Naturals LLC

“Favorite workshop of the conference”

– Erin Bashaw,

“Workshop was great, especially for personalized feedback on websites”

– Georgia Lewis, Byzantium Marketing

Register Now
Limited Seating
Ryan Deiss Roland Frasier

Full-Day Workshop
with Ryan Deiss & Roland Frasier

Tuesday, May 12

9 am – 6 pm

Las Vegas, NV

Offer & Funnel Design Intensive

Is a “leaky funnel” causing your business to lose sales? Would you like to find a way to reduce customer acquisition costs while increasing both immediate and long-term average order and customer value?

Most businesses have some sort of funnel for generating leads and selling products or services, but very few have built those funnels in the ideal way to fully optimize immediate average order value, reduce overall lead costs and pull new customers through the buying process.

Based on $15 million of recent market research, over 3,000 A/B split tests and 1 billion emails sent, this practical and example rich training takes you on a deep dive into crafting offers and conversion funnels that have dramatically increased conversions for clients ranging from manufacturing companies to training and service providers in over 127 different industries in the last year alone.

Conversion funnel expert and founder and CEO Ryan Deiss, along with founder and funnel optimization expert Roland Frasier will help you to improve conversions by applying “The 5 Things” methodology to your product or service offerings or funnels. The 5 Things comprise a proven framework for increasing lead capture rates, reducing client acquisition costs and multiplying conversion rates across your entire marketing funnel.

All participants will receive a personalized autographed copy of the Funnel Experts Conversion Funnel Blueprint. Short lecture segments will alternate with practical hands-on work. Participants will complete exercises to apply key concepts to their specific situation.

Register Now
Limited Seating

What You Will Learn

  • How to optimize all of your existing marketing funnels by applying the “5 Things” methodology
  • One change you can make to your funnel to instantly get more leads, subscribers, and ultimately customers. (Hint: It has NOTHING to do with your ad, your headline, your landing page, or your copy.)
  • The simple tweak we made for a manufacturing client that brought in a 2,000% increase in leads!
  • How a publishing client went from selling less than 5,000 units of a new product to selling 2.5 MILLION using the 5 Things
  • How we changed one letter on a “hidden” part of a client’s website and instantly improved conversions by 20%
  • How we resolved a client’s #1 customer complaint while simultaneously DOUBLING their profit margin. (This works in literally any business…even if your customers aren’t complaining.)
  • How one change in the conversion funnel generated $188,674.00 in extra sales from a promotion originally run just to build goodwill!
  • How an eCommerce client added an EXTRA 15,000 continuity customers by giving away physical products for free.

Praise from Past Participants

“The workshop with Ryan gave us the perfect blueprint for acquiring more customers at a substantially reduced cost.”

– Michael Otto , Rapid Filter, Ltd.

“This session was unbelievably valuable to us. We now realize that by using the Return Path methodology, we can increase the value of each customer by approximately 23% in the buying process.”

– Emil Prelic, Survival Life

“Got exactly what I was expecting to get.”

– Yaniv Buhot, Omay-Web

“It’s not very often that you leave a workshop with so many actionable items that can have such a huge impact on your business so fast. This one delivered beyond my wildest expectations”

– Tony Oliver, MotoWorld, Pty

“Invaluable!! Worth every penny!”

– Yrach Coyle, Point It

“Fantastic session. My eyes were opened to a whole new world of possibilities, even for services we thought we couldn’t market online because conversions were too low. Now, I realize we were just missing 2 important pieces of the “5 Things.” Thanks!”

– Paul Norwine, Hawk Group

“So many takeaways and specific copy-paste case studies. This is just what we needed!”

– Vincent Fisher,

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Limited Seating
Ton Wesseling Bart Schutz

Full-Day Master Class
with Bart Schutz & Ton Wesseling

Tuesday, May 12

9 am – 5:30 pm

Las Vegas, NV

Who Should Attend

Digital managers

Digital marketers

UX designers

Optimization experts

Growth hackers

Driving Exponential Growth Using Persuasive Psychology

Are you in the business of “delighting customers and driving conversions”? No!
So… you’re data-driven, run lots of A/B-tests, and measure your growth? That’s good! But do you know that 70% of your winning A/B tests are probably worthless or even counter-productive?

In this pressure cooker type Master Class, Bart & Ton will teach you how to avoid making the same mistakes as your competitors, and how to grow your business in a truly valid way, short-term and long-term.

Spoiler alert: knowing how to be data-driven and run experiments in a valid way is not enough for you to outperform your competitors’ growth. The winner in your market will be the one that boosts his online persuasiveness the quickest!

As peculiar as it sounds, the better you are at influencing your users’ mostly subconscious brain processes, the higher your growth curve will be.

In this Master Class, Bart & Ton will spoil you with mind blowing scientific insights about your customers’ brain. Moreover they will back their arguments with cases that caused exponential growth. And the best part: they will teach you how to apply a lot of the wonderful Wheel of Persuasion techniques to your existing sites & apps.

Register Now
Limited Seating

What You Will Learn

  • How to outgrow optimization, and achieve exponential growth
  • How to maximize the ROI of your growth efforts
  • The 20 mistakes your competitors will make while A/B-testing
  • The way your users’ brain works while making decisions
  • 20 Pragmatic Persuasion Techniques to apply on your own digital efforts

Praise from Past Participants

“This Master Class is a perfect blend of gathering knowledge, understand how it works, and then apply it. This training is truly an eye-opener: You’ll look totally different at your customer and you’ll understand how you can apply this newly acquired knowledge”

– Dorine Saes , while working at the internet department of Rabobank (largest financial institution in the Netherlands)

“Highly recommended for anyone interested in the combination of psychology and conversion optimisation! This you do not want to miss!”

– Annemarie Klaassen, while working at the internet department of (owned by TUI – no.1 travel company in Europe)

“The best, quickest and most effective way to learn about the workings of our brain and a matching range of techniques to measurably grow online”

– Roald Tichelaar, while managing the eCommerce department of TU (largest technical wholesale company in the Netherlands)

Register Now
Limited Seating

Bonus pre-conference workshops

Two days is just not enough to pack in all the great content we have in store for you! why not join us a day early for one of these in-depth pre-conference workshops?

All workshops will be held Tuesday, May 12th at the Rio All-Suites Hotel in Las Vegas

Tim Ash

Introduction to Conversion Rate Optimization

Presented by Tim Ash

9am – 1 pm

+ Learn more
Ryan Deiss Roland Frasier

Offer & Funnel Design Intensive

Presented by Ryan Deiss + Roland Frasier

9 am – 5 pm

+ Learn more
Bart Schutz Ton Wesseling

Driving Exponential Growth using Persuasive Psychology

Presented by Bart Schutz + Ton Wesseling

9 am – 5:30 pm

+ Learn more

Welcome Reception

Let’s kick off the fun early! All Conversion Conference attendees are invited to an opening reception on Tuesday, May 12, from 5:30 – 7:00 pm. Plan your arrival time accordingly!